Onclusive
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].
Deirdre Breakenridge
FEBRUARY 6, 2017
A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. This event, sponsored in partnership with National Black Public Relations Society, will bring together professionals, students, and professors to celebrate the lives of prominent black public relations pioneers.
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Cision
MAY 30, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2017
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new tips to incorporate into your media training arsenal.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
FEBRUARY 24, 2017
The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mark My Words
DECEMBER 29, 2017
Should Sandbox Learning Be The Future Of Education? by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course. If nothing else, they have a pronounced limp and awkward speech patterns that students are increasingly finding, well, academic. In many ways, the internet was the catalyst for this. […].
Shift Communications
MAY 22, 2017
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some of the highlights from the show.
PRSay
DECEMBER 15, 2017
Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé. According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities.
Steve Barrett on PR
SEPTEMBER 8, 2017
Harold Burson's latest book contains some fascinating reflections on his seven-decade career in PR and lots of useful takeaways for those wanting to improve their professional practice.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
NewsWhip
DECEMBER 13, 2017
We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. PR professionals need to be more inventive than ever. The […].
Onclusive
AUGUST 22, 2017
Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR.
Deirdre Breakenridge
JUNE 14, 2017
A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future. As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society?
Cision
AUGUST 15, 2017
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
JANUARY 9, 2017
If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these examples for some interesting takeaways that can help make your execs shine at their next industry gathering or press event.
The Proactive Report
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.
Prowly
SEPTEMBER 19, 2017
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. The post A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing appeared first on Prowly Magazine.
Presspage
AUGUST 8, 2017
1. Google does not like pdf, it likes posts and pages. Posts and pages on a website or newsroom contain information in the HTML code that tells Google what kind of information can be found on a specific page or post. A pdf does not contain this information. Obviously you can add metadata information to a pdf to make it easier to find the file, but Google prefers posts and pages to pdf.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
JUNE 19, 2017
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.
PRSay
MARCH 9, 2017
It’s time to face the music. To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. @shroomy0021 was riding down the highway when he noticed flames from a natural gas explosion in California. Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage.
Stuart Bruce
MARCH 8, 2017
The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. The evidence in the figures show not enough PR practitioners are spending time on emerging PR skills that should now be a vital part of professional practice and that recruiters still don’t understand all
Barokas
MAY 23, 2017
As we approach Barokas PR’s 19 th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on your own terms, and not have to move to Silicon Valley or seek out VC funding to build a business.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Onclusive
APRIL 26, 2017
While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […].
Ishmael's Corner
NOVEMBER 19, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling.
Cision
JUNE 7, 2017
When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them. Guess what happens when someone is going to meet you? They Google you. But, did you know that what people see when they Google you is within your control? Dictate Your Digital Footprint Destiny. Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Stephen Waddington
MAY 17, 2017
I need your help to characterise the issues that the public relations profession is facing. I’m speaking at the CIPR Best Practice conference at the University of Cambridge next week on Tuesday, 23 May. It’s a regional event organised by the CIPR East Anglia group. Ahead of the event I’m looking to investigate the attitude of practitioners to the different challenges that the public relations profession is facing.
Prowly
JUNE 27, 2017
Have you ever wondered how is it that some startups grow into massive multinational corporations while others keep struggling throughout their lives? The secret to business success lies in ‘growth hacking.’. The post These 4 Growth Hacking Techniques Work Like Magic for Start-Ups appeared first on Prowly Magazine.
Presspage
SEPTEMBER 5, 2017
While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.
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