2016

Trending Sources

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic. Those days are over.”

New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. Source: Holmes Report.

The Eight Habits Of Successful PR People

ImPRessions - Crenshaw Communications

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications. But there’s more to it than that. It was Aristotle who said, “We are what we repeatedly do.

Leading Leaders: PR Pros Need Sharpened Leadership Skills

Spin Sucks

It's time for PR pros to become leading leaders. Nicole Rodrigues shares five ways PR pros can sharpen their leadership skills. The post Leading Leaders: PR Pros Need Sharpened Leadership Skills appeared first on Spin Sucks. Related Stories Five Tips to Effectively Delegate in the New Year How Do You Know You Work for the Right Leader? How Stories About Your Workplace Shape Team Culture.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Cloud: Top 100 Influencers and Brands for 2016

Onalytica

Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. In 2015 we uncovered the top 100 cloud influencers and brands in our  blog , and we were keen to revisit the topic to see how the list has changed since then. The industry has grown considerably over the past year, the cloud IT Infrastructure Market was forecast to grow to  $32.6 DOWNLOAD NOW!

When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? This is the goal that keeps me passionate about my job and the work I do with my clients. Both can bite you.

13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). It also requires the ongoing adoption of new tools and understanding, strategies and perspectives.

Create More Content…. Without Actually Creating More

Rock the Status Quo

With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content. I don’t do it enough, and I know it’s far less expensive to adapt what I already have than it is to create new. Easier, too! Less brain power required. Can you believe #PRprochat is three years old?) Hello again, SEO! . Slide Genius.).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Media Relations is More Important Now Than Ever in PR

Marketwired

[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. broadcast, or for the paper. Now, it’s not that simple.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. My colleague agreed but warned me that I was “telling him his baby is ugly.” ” And I was.

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The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. Benedict Brychta looks at the tools you need to understand and use. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds. New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) guru) and ‘dot-wtf’ (.wtf)

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Knowing your organization’s hidden structure can help make internal communications more relevant

Holtz Communication + Technology

Any internal communication needs to pass three tests before employees will act on it. First, it has to pass the logistical test. Was it in the right language? Was it legible? Did it arrive on time? Second, it must get their attention. So far, so good; internal communicators can handle logistics and attention. The third test is often our biggest struggle. The content has to be relevant. They should.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

It’s time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30 p.m. ET to kick off 2016 with a Twitter chat discussion on PR Strategy. Joining us will be a our special guest,  Shonali Burke , ABC, who is a well-known social PR strategist, speaker and educator. You can check out more about Shonali here. Read more.

Sustainability: Top 100 Influencers and Brands

Onalytica

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). There’s a reason sustainability is viewed through a “triple bottom line” lens, that includes people, planet and profit. WWF_DG.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

Image credit: bikeriderlondon/shutterstock.com. couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. But while it’s often the most overlooked, it doesn’t have to be.

How (and Why) to Use the Silent Treatment in Facebook Video Ads

Polaris

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Audio off is the default for auto play for video ads. Many advertisers don’t bother. Video Transcription.

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Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line.  How to make more sales, be more productive, cut costs and increase the ROI.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. What does PR do?

Why Training Your Employees on Personal Branding is Good PR

Marketwired

[By Jason Mollica]  . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance. However, a strong personal brand can actually enhance and grow a company internally and externally.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Check out our list of do’s and don’ts for your brand story.

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The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

It’s a joke in our business that no one outside public relations  really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get.

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand. The post Five Crucial Tips for Building Your Personal Brand appeared first on Spin Sucks.

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52 Sites to Get Free Images for Your Content

Cision

Images drive engagement with social media and content marketing. media bank is now an expected aspect of a press release. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. CC Search. Public Domain (CC0) or Equivalent.

How to reinvent your internal communications department (before it’s too late)

Holtz Communication + Technology

The employee communications department is at risk of becoming irrelevant. There already are voices calling for companies to do away with them, arguing that a function focusing on one discrete audience is anachronistic given everybody’s ability to see what everybody else is saying. Reporting alone, however, is not enough to sustain employee communications’ relevance. Godspeed.”

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. How much of an impact did that feature story in Business Insider make on your business? Did it drive traffic, engagement, or sales? How has the space changed since then?

Big Data 2016: Top 100 Influencers and Brands

Onalytica

The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to $41.5 billion through to 2018. Big Data has already become an essential part of our everyday lives. The Companies see big data as a new method of gaining an edge in the market. WHAT ARE THE EXPERTS SAYING?

Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

photo credit: ra2studio/shutterstock. LinkedIn connection of mine recently wrote me an interesting message. found this play on the word “crisis” particularly interesting because, indeed, if this is how an organization – any organization – chooses to see and conduct their crisis management, “crisis” would indeed be a bad word. Not even a little bit!

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Tell it for a reason. 2.