Deirdre Breakenridge

JANUARY 16, 2018

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries. He’s developed a helpful checklist with 47 different ways you can make a greater impact, from your own health and well-being to your business and to how you app

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Ronn Torossian

JANUARY 16, 2018

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon. Bezos’ Prime service started out as discounted shipping and other perks for members, but it has grown into a major player in the streaming media marketplace. As with most streaming services, Amazon started with canned content from other providers, then slowly added scripted programming made in-house.

Sports 210

Sports Blogging Marketing Media 210

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. “The near future of digital news may be as tumultuous as the near past,” he wrote.

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Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash? Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co

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Trends Brand Branding Software 191

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most missteps aren’t fatal, and many offer lessons for the next time.

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Interviews Skype Crisis Communications Crisis 170

The Resolution Blog

JANUARY 15, 2018

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors. With new investors coming on board every day. Instead of equity these investors?

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PRSay

JANUARY 18, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

Storytelling 146

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ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button.

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Prowly

JANUARY 15, 2018

Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed. The post The Most Urgent Challenges Communicators Must Face in the Digital Age appeared first on Prowly Magazine.

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Communications

Communications Conversations

JANUARY 15, 2018

In case you haven’t heard, Mr. Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

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PR News

JANUARY 18, 2018

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building. When hiring new people, the executives said they look for candidates with sound judgment, the ability to function as a one-person broadcaster, comfort with data, familiarity with annual reports and overall flexibility. No one mentioned the… Continued.

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Writing Meeting Data Report 128

PRSay

JANUARY 16, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Barokas

JANUARY 19, 2018

We’ve been busy in our Detroit office…. We’re six months into our Detroit office opening and things are moving quickly out here! Here’s a look at what we’ve been up to: Welcoming SEEVA and Bloomscape to the Barokas PR client roster. I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility.

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Automotive Mobile Transportation Enterprise 109

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think. We have an objective – revenue, leads, takeaways or retentions – and we backwards plan from there. Campaigns have a start date…and an ending date.

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Content Marketing Marketing B2B Engineering 90

Shift Communications

JANUARY 18, 2018

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s J.P. Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office.

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Media Relations Healthcare Media Hotels 76

Axia PR

JANUARY 17, 2018

A few years ago, Axia Public Relations made the transition to HubSpot, a developer of inbound marketing software products, and we’ve been tremendously pleased with the results. One of the biggest reasons our team enjoys HubSpot so much? It gives us the ability to manage all our clients’ blogs as well as make updates to various website pages. We like HubSpot’s blog functionality and manageability so much that we think you should start using it too!

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Blogging Software Publicity Marketing 69

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes.

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Instagram Facebook How To Travel 84

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . 1.Know What Influ

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Data Retail How To Sports 70

Steve Barrett on PR

JANUARY 19, 2018

The success of a full-service Brooklyn-based agency that put digital and business transformation at its heart from the start is a beacon for rivals looking to help their clients navigate the new world of marcomms.

Agency 60

Agency Crisis 60

Communications Conversations

JANUARY 19, 2018

Let’s face it: Most brands suck when it comes to customer experience. I’m sorry–it’s just a fact of life. Sadly, examples like Nordstrom and Starbucks are more the exception than the rule. But, one “customer experience” continues to blow me away year after year: The experience of attending a Kansas Jayhawk basketball game at Phog Allen Fieldhouse.

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Presspage

JANUARY 19, 2018

The triple winner of ‘Best Low-Cost Airline of the Year’ award launched its online newsroom mid 2014 as a central hub for its media releases and blog posts. With a fleet of 11 Boeing 787 Dreamliners, 99 Airbus 320’s, 8 Airbus 321’s, and 5 Bombardier Q300’s, Jetstar is a leading carrier providing low fares across Australia, New Zealand and the Asia Pacific region.

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Airlines Blogging Media 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

JANUARY 14, 2018

Congratulations on having a successful company! You make doing business and making money look easy, and that ISN’T easy. However, you are struggling getting your company’s news in the local paper. Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Never fear, this article will have some answers so that your news will get read and shared.

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Local Company How To Training 61

HMA Public Relations

JANUARY 16, 2018

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]. The post What Are Ceremonial Special Events? appeared first on HMA Public Relations.

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Publicity Sports Brand Branding 58

Axia PR

JANUARY 19, 2018

If you don’t know exactly how to define public relations , you're not alone. Many professionals in the PR industry have trouble defining public relations. In fact, there are a few definitions that focus on different aspects of public relations and its role for your company.

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Publicity Brand Branding Industry 48

Presspage

JANUARY 17, 2018

The answer isn’t gaming the system, but creating a smart newsroom that offers vital topical information that scoops up interested journalists and members of the public. “If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” Here are some tips.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

David PR Group

JANUARY 17, 2018

With the new year come new marketing goals. Many folks I speak with want to increase their name recognition and build their brand in 2018. While a full-blown public relations campaign is a surefire bet, a number of other tactics exist to meet your goal of improved name recognition. Read more at [link]. Please see below or click here to comment. The post 5 Simple PR Tactics to Grow Your Business in 2018 appeared first on David PR Group | Public Relations, Reputation Management and Attorney Mark

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HMA Public Relations

JANUARY 18, 2018

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]. The post Should a brand take a stand on sensitive topics? appeared first on HMA Public Relations.

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Brand Branding Consumer Study 49

Axia PR

JANUARY 15, 2018

Learn when to schedule content and when to post in real time. Scheduling social media content has many advantages: Create consistency. Publish in multiple time zones. Publish on the weekends and holidays. Plan ahead. You can schedule content for your company using social media publishing software like Hubspot. There are factors you should consider when you schedule content in advance.

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