Sat.May 20, 2017 - Fri.May 26, 2017

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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media.

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Why It’s Hard to Measure PR in the First Place

Onclusive

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […].

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions

Brand 185
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Content Is Still The King, But Distribution Is Your Precious Queen

Prowly

So you have this awesome, quality content and you firmly believe that your viewers would kill for it, but somehow the traffic landscape defined by hard data in your Google Analytics resembles a boring plateau rather than actual peaks announcing your successes. The post Content Is Still The King, But Distribution Is Your Precious Queen appeared first on Prowly Magazine.

Analytics 200
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Your Press Release is Your Story

Cision

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story.

Writing 229

More Trending

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Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues

Ronn Torossian

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press. Heineken and Pepsi both recently released commercials touching on social issues.

Branding 149
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Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets.

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Behind the Headlines with Meredith Lejeune

Cision

With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. With multiple professional accomplishments including serving as the Secretary of the Black Public Relations Society of Atlanta, working on the board of directors for the National Association of Black Journalists and earning the 2010 Rising Star Award from the Hampton Roads chapter of PRSA, Meredith brings a variety of experiences and credentials to the table.

Analytics 227
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The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m. EST for the highest number of social shares on average. (Although in our experience, mileage varies widely.).

Blogging 136
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some of the highlights from the show.

Publicity 166
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Facebook Redefines News. PR will Never be the Same

Flack's Revenge

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing. We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. We also know that it is a noisy world, and there’s much competition for the headline.

Facebook 120
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Go Back to Basics with These Three Press Release Best Practices

Cision

The press release is here to stay. In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

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Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Like any new relationship, this one is in the honeymoon phase as everyone gets to know each other. But things are about to get real, so all parties need to be on their toes to ensure success from this point. Get both teams to work together to set and achieve goals.

Agency 120
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Lions and Tigers and Barokas PR, Oh My! Hello Detroit.

Barokas

As we approach Barokas PR’s 19 th anniversary, our family has some exciting news to share with you. Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on your own terms, and not have to move to Silicon Valley or seek out VC funding to build a business.

Mobile 133
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Carrot not stick on AVE

Stephen Waddington

The CIPR has shifted its position on AVE from education to legislation. It’s a bold move but it needs a rethink. PRWeek called me out this week for being critical of the CIPR’s new position on AVE. PRWeek needs to recognise the difference between plain speaking and a row but notwithstanding it’s an important issue and one that I’ve frequently spoken out on.

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3 Powerful Ways to Link Your Business to a Social Cause

Cision

Businesses of all sizes have a lot to gain from pairing their operations with a social cause. Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. This concept is called cause marketing. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following.

Community 150
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Yes, we have a social media mentor problem

Communications Conversations

I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis. He/she was sharing a story I’ve been hearing more and more lately. Essentially it boiled down to this: There’s no one in the senior ranks at my company who knows more about social than I do. Folks, that’s a BIG problem.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Detroit's bouncing back

Steve Barrett on PR

People are returning to the Motor City in droves as it reinvents itself as a hotchpotch of arts, culture, restaurants, newly thriving inner city, and affordable place to build a life and a career.

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Google and UNHCR team up to answer five most common questions on Syria

Stuart Bruce

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google. The “Searching for Syria” website ( [link] ) combines UNHCR data and stories, Google Search Trends and other sources to deliver answers to the five most common queries that peop

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Infographic: Where Institutional Investors Read News and Earnings Releases

Cision

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”.

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Without a Podcast Strategy, Communicators Are Missing Out. Here’s Why.

Stern + Associates

I can objectively (ahem, subjectively) say that podcasts are the greatest communications medium since the creation of written language. (Yes, better than TV.) My podcast love affair began about five. The post Without a Podcast Strategy, Communicators Are Missing Out. Here’s Why. appeared first on Stern Strategy Group.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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“The Time to Repair the Roof is When the Sun is Shining.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This quote from John F. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. Last year was the first time in our history that all geographies — Asia, the U.S. and Europe — generated double-digit growth.

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Your Press Release is Your Story

Beyond PR

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.”. The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it: Love Your Headline.

Writing 79
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Interviewing in the Age of Tinder

Barokas

Preface: This post was written by someone who has never himself used Tinder. Additional points for background research? Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. Since the day Al Gore invented the internet ( fact check ), we’ve progressed from “You’ve Got Mail” to ubiquitous digital footprints in the form of Instagram, Twitter, Facebook, LinkedIn and yes, even Tinder.

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3 Content Marketing Trends PR Professionals Can’t Afford to Ignore

Stern + Associates

Do you hear that? It’s your wake-up call. Astonishingly, 84% of people expect brands to produce content, yet 60% of all content created by brands is poor, irrelevant or fails. The post 3 Content Marketing Trends PR Professionals Can’t Afford to Ignore appeared first on Stern Strategy Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. It’s a classic case of the whole being greater than the sum of the parts. Interestingly, the tools for managing and measuring PR and SEO. have remained, for the most part, fairly separate.

SEO 65
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When will the likes of Walkers learn that people do not love brands? (Drum)

Mark My Words

The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming? As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives no doubt slapped themselves on the back.

Twitter 60
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Let the Out of Office Messages Begin

Critical Mention

Memorial Day Weekend heralds the beginning of the summer vacation season and the prospect of getting away from it all for a week or two. This year, instead of setting up the same old boring out of office email, you may want to consider issuing a press release to your clients and colleagues prior to your departure. Feel free to use the following as a template.