Sat.Feb 18, 2017 - Fri.Feb 24, 2017

Trending Sources

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.

Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks.

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

PR: Separating Fact from Fiction

ImPRessions - Crenshaw Communications

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?)

4 Tips to Align Marketing and PR

Beyond PR

While both marketing and public relations are essential to a cohesive plan to attract more customers and make a name for your brand, often there’s a disconnect between the two departments. It’s often the case that one branch doesn’t know what the other is doing. They often don’t have aligned goals.

How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

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Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

What’s old is new again in sales and marketing, according to Ted Seward. The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways to impress execs with social media metrics

PRSay

No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered.

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How to Find the Right MarTech and PRTech Solutions

AirPR

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf.

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Seven Simple Steps to Start Writing that Book Now

Spin Sucks

Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 Ways to Develop a Great Brand Story with Earned Media

Beyond PR

Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. The key to getting great PR however, hinges on your brand’s story – what’s the “why?”

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. But that’s where the similarities end.

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership.

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

The Influential Marketing Blog

It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience , brands trying new ways to be more truthful , and talk show host John Oliver trying to define reality itself.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Employees Rule

6 A.M.

2017 Edelman Trust Barometer employee engagement employees Richard Edelman

Give your communications strategy a makeover

PR Daily

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year?

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. But, the other half of it is for client work. Helping manage corporate LinkedIn pages.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Crisis Communications - Uber Style

The Stalwart Blog

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates says companies can learn from it

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content.

Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreaks

IPR

Download (PDF): Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreaks. Shelley Aylesworth-Spink, Ph.D. Principal Lecturer in Public Relations and Advertising. Westminster School of Media, Arts and Design. University of Westminster. Abstract.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge.

Daley’s Razor: On Healthcare Communications & Fake News

PRSay

“Compelling, if true.”. Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Daley, who passed away six years ago, was a former Chicago Tribune columnist and White House correspondent (and a fellow American University alumnus). While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller.

10 tenets of outstanding PR strategies

PR Daily

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements—objectives, strategies, tactics and metrics. Over the years I have come to include another element for every plan, principles.

Tips on How to Build an Instagram Community

Edelman

Uncategorized Friday5 hashtags instagram Instagram Community Instagram Strategy Laura Currie Strategy Sydney

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Look at Trump’s dressing down of Nordstrom , or the controversy Uber runs into just about every time Travis Kalanick does anything. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. But when it comes to most types of reputation crises, they are decidedly unwelcome.

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