Sat.Sep 24, 2016 - Fri.Sep 30, 2016

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic.

Publicity 312
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How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

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Why Measuring Input Is as Important as Measuring Outcomes

Onclusive

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […].

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Are Airlines Being Descriptive Enough in their Galaxy Note 7 Warning?

Melissa Agnes

As I sat on an Air Canada flight this week, listening to the message that warned passengers to power down their Samsung Galaxy Note 7 devices, I thought: “But what if somebody doesn’t power down and and there’s a fire – a crisis – mid-flight?” So I sat there and I thought about the simple message the flight attendant had just given, in both English and French.

Airlines 206
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet.

More Trending

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What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the discussions during Advertising Week are increasingly relevant to public relations professionals.

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Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY. I was very excited to meet and speak with Seth. Sites like 9to5Mac have drawn huge audiences for years and driven Apple (and other blogs) crazy by being the first to sniff out and report on the latest devel

Google 161
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Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting

PRSay

I don’t think I’ll ever forget where I was or when I heard about the Pulse nightclub shooting. Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. and saw rumblings of another shooting in Orlando. Orlando.

Community 132
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How To Use Tech Tools to Improve Your Content

Cision

Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 252
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class.

How To 167
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Now This Takes “Less Is More” to a New Level in News Release Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet commoditizing news announcements, I’m guessing that the media ignores a good 95 percent of the news releases flung over the fence.

Writing 116
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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). Service providers are asked to present or submit everything from their experience and client work to ideas, strategies and campaigns.

Ethics 142
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Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

Dan Dao is the deputy digital editor at Saveur , where he is able to combine his passion for the food and beverage industry with his talent for producing engaging and mouth-watering content. He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the

Pitching 222
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Marketing vs. Machine: Are the Bots Coming for Your Job? [UML]

Sword and the Script

The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably. Businesses have long been infatuated with the word intelligence – business intelligence, relationship intelligence, and media intelligence – are all overused terms from the last decade, for example.

Marketing 113
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Welcome to the new diverse reality

Steve Barrett on PR

Progressive clients such as HP and General Mills are blazing a trail in requiring their agency partners to be truly diverse - could this finally mark the tipping point in the drive toward inclusion at all levels of the agency sector?

Agency 106
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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

This is a tale of two former students. Real people. Both majored in public relations, each finishing near the top of her class. One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. Both love their jobs.

Ethics 141
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Behind the Headlines With Mark Olson

Cision

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing and other areas of your organization. Mark Olson, vice president and head of PR, San Francisco at LEWIS, says by working together, PR and digital teams can maximize their effectiveness and learn from each other. In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR.

Pitching 218
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Advantages of Working with a Boutique PR Firm in B2B

Sword and the Script

I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. It was quite possible this was the first time in a month that vice president, who supposedly led my external PR team, was thinking about my business.

B2B 104
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You don’t have to be aggressive to be an effective PR consultant

Communications Conversations

I think there’s a a bit of a misconception in our industry. That you need to be aggressive to be an effective consultant. I’ve noticed it from the beginning (at least MY beginning). It’s not a rule that’s written on a chalkboard or bulletin board anywhere. Or in a text book. But, that seems to be the general consensus. Be aggressive.

Meeting 92
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Reteaching an Old Dog Old Tricks

PRSay

So it turns out that not only can you teach an old dog new tricks, but you also can reteach an old dog old tricks! My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university.

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Digital Ethnography for PR, Part 4: Example Study

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners.

Study 85
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Corbyn- PR Revenant?

Mark My Words

Jeremy Corbyn goes from clinging on to gripping the Labour party by the neck. Forget the Revenant this year’s great survival story belongs to the softly spoken radical for Islington North. A year in to the experiment, and two successful leadership contests later, we know any attempt to school the ragged trousered socialist in the ways of media handling and spin would be to defy a force of nature.

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How Newsrooms’ New Beats Are Shaping PR

Beyond PR

Traditionally, newsrooms have largely covered news based on geographic lines. While some organizations continue to operate this way, many are turning away from location-based beats and focusing instead on regional coverage of larger issues. These new beats aim to meet the needs of today’s news consumers, spanning a variety of topics audiences care about.

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Q&A with Bryan Harris, COO, of Taylor

PRSay

Can you share more with us about your role at Taylor and what areas you oversee for those you work with? I’ve been with Taylor for more than 27 years. For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S.

Sports 119
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How my golf game is a perfect metaphor for my professional career

Communications Conversations

I’ve had a pretty incredible golf week. I spent last weekend playing four unbelievable courses in Brainerd (The Classic, two courses at The Pines and Deacon’s Lodge) with 12 guys as part of our almost 20-year #BrainerdCup tradition. Then, earlier this week, I got to experience the Ryder Cup (practice round) for the first time. I’ve been to two PGA Championships and one US Open at Hazeltine National Golf Club in the past, but the Ryder Cup was something different.

Course 73
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Well Written Press Release #5: The First Paragraph

ISEBOX

When developing the first paragraph of your Press Release, you need a bit of wordsmith voodoo magic to effectively get it done. Your goals are to: convey the news, show your angle, provide a summary of the most important facts all while making it interesting enough for the journalist to read on. Your angle is how you tell your story. A release on the new children’s wing of a cancer hospital could be very boring and talk about the actual build.

Writing 70
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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. But why can’t they accurately prove the value of their efforts? More than 53 percent of public relations professionals state that measurement is their biggest skills gap. Are you able to attribute revenue results back to campaigns?

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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. Rocking the airways and news channels from all of the local media outlets in Miami to ESPN Sports Center and every outlet in between, stories spread like wildfire on September 25 th about the tragic death of the Miami Marlins’ 24-y

Sports 113