Sat.Jan 28, 2017 - Fri.Feb 03, 2017

Trending Sources

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side. It all starts with choosing the right influencers to partner with. Are they participating in conversations? Topics.

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Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content

Brands Speak Out As Controversy Rages: Is It Good PR?

ImPRessions - Crenshaw Communications

A couple of weeks ago, I was called by two journalists wanting public relations insights on companies hit with blowback for public comments about our new president. shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. It’s not easy.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens . This year it is at 15 points, a three-point increase from last year. The System is Broken.

Harness the Power of Influencers and Advocates

More Trending

Why Your PR Firm Wants To Fire You

ImPRessions - Crenshaw Communications

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many times the desire to dissolve comes from the client side.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Search dominates. The

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The Six Criteria Necessary for Professional Growth

Spin Sucks

It's Laura Petrolino's birthday, and she's using it as an opportunity to talk about the six criteria necessary for professional growth. Learn what they are and how you can facilitate them for yourself and your team. The post The Six Criteria Necessary for Professional Growth appeared first on Spin Sucks.

Monterey Bay Aquarium’s PR Chief Sounds Warning for Organizations With No Crisis Plan

PR News

This still-young year has felt like a midtown traffic scrum of competing, colliding crises, stoked by the overheated engine of a new presidential administration. Brands are nervously checking Twitter, seeing if the president has mentioned them for any reason, and if other pitched political voices are either supporting boycotts or defending them for any reason.… … Continued. The post Monterey Bay Aquarium’s PR Chief Sounds Warning for Organizations With No Crisis Plan appeared first on PR News Blog. Crisis Management

Top 15 Free PR Ideas to Grow Your Online Business

Fake News: A Data-Driven Analysis

Shift Communications

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? However, the real impact of fake news goes beyond its existence. Christopher S.

Behind the Headlines with Kim Dixon

Cision

Finding a niche in the business, understanding the importance of an extensive explanation, and sifting through the constant noise of the media are all imperative skills to become a successful reporter. In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. What are you most excited for in this new position? We are the scrappy underdog!

How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. And being generous in the online world even more. If you don't open your virtual door to the people around, if you don't genuinely connect with other professionals, you will never know where that relationship might lead to. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. Are You Drunk?

“A car without gas”: using measurement to make the most of social PR

Media Bullseye

Shonali with SCoRE post-graduate students in Mumbai, India during a day-long Social PR workshop. As you read this, I’ll be wrapping up my month long trip to India. My first stop was Mumbai, where I taught a full-day workshop on using Social PR to “unleash your Inner Social PR Superhero” to 40-odd graduate students with journalism, advertising, and PR backgrounds. But measurement?

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How to Identify the Influencers You Need to Engage

The Secrets of Influencer Marketing

Beyond PR

Influencer marketing is one of my favorite topics, and for good reason – over the past eight or so years, we’ve used influencer marketing to demonstrate exponential increases in key business areas, like client retention, brand awareness and event attendance. Anyone can be an influencer – as long as they inspire someone to act. . It doesn’t have to cost money. .

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. How to Pitch a Data-Driven Pitch with… Data!

The Three Email Bombs Sending Your Team into a Tailspin

Spin Sucks

Email is one of the biggest causes of stress in the workplace. And it's often the fault of the leader. Gini Dietrich says there are three email bombs you must stop sending right this very second. The post The Three Email Bombs Sending Your Team into a Tailspin appeared first on Spin Sucks.

8 Super Bowl-inspired quotes for marketing pros

PR Daily

Super Bowl weekend is upon us, and Atlanta and New England fans, among millions of others, are gearing up for the ultimate gridiron showdown. Whether or not you like football, there is no denying the war-like tactics at play. As each team’s personal Patton, a head coach can be a father figure, a boss, a commander and a friend. Above all else, a coach must be a leader. Perfection is not attainable.

How Leading Companies Tie Employee Advocacy to Business Outcomes

A Modest Proposal: You Do Not Have to Tell the Truth (?)

IPR

For the past few months, I have been watching the perspectives published in the public relations trade media about the communications environment in this post-2016 presidential election era. Much sincere reflection has been shared. After sorting through it all, I would like to offer an additional perspective, yet not articulated (I think), obvious (to me), and our industry’s biggest dilemma.

The State Of Journalism, How It Might Evolve, And How PR Can Help

SeeDepth

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Erin D. It may be irreversible.

Why You Need Intelligent Content Now

Spin Sucks

What is intelligent content? Carrie Hane says it requires a shift of mindset at all levels of an organization. Rethink how you create, manage, and connect content, and make life easier on yourself and your organization. The post Why You Need Intelligent Content Now appeared first on Spin Sucks. Related Stories What Are Your 2017 Content Marketing Goals? PR Content Strategy: Let’s Talk Shop!

How crucial are visuals to content marketers?

PR Daily

Do you think visuals should be part of your content marketing strategy? You’re absolutely right—and you’re not alone. In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 to 100 percent)—of their content contained visuals. The vast majority of marketers (90 percent) said that visual content is used in more than half of the articles they publish.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Mark Weiner Elected Director of Institute for Public Relations Measurement Commission

IPR

Gainesville, Fla. – The Institute for Public Relations (IPR) Measurement Commission has elected Mark Weiner, CEO of PRIME Research Americas, as its Director for 2017-2018, effective immediately. The Commission, established in 1997, is an objective and comprehensive source dedicated to elevating the profession’s understanding and application of communication measurement and evaluation. 352-392-0280.

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation. Cusotomer engagement. ”   eMarkete r. Why is original research so effective?  . type insights.

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Working With Influencers to Make Your PR Event a Success

Spin Sucks

Planning an awesome PR event for your client? Have you thought of involving influencers to help spread the message? Working with influencers is a key step to ensure your event is a raging success. Nicole Rodrigues shares more tips. The post Working With Influencers to Make Your PR Event a Success appeared first on Spin Sucks.

3 tips for better content marketing goals

PR Daily

As 2017 unfolds, the importance of content marketing is growing. The challenging aspect of content marketing is that it’s easy to lose track of where you are. There’s usually a lot of time between when you publish content and when you see results, so you can get lost in the middle. The solution is to set better goals. Business goals represent an intentional approach to your business. Follow her on.

The Best Day of the Week and Time of the Day to Send a Press Release

Ron Torossian

This is a common question for businesses and public relations agencies and departments. Unfortunately, there are only a few general rules and the best bet is to test and track press releases for the best times. When might be the best time of the day to publish a press release ? Between 8am and 9am tends to be the most popular time to send a press release.

The Ability to Focus is Becoming an Essential Marketing Skill

Sword and the Script

Focus is becoming an essential marketing skill.  Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing. Viral Marketing: The Hope, Hype and Helplessness.

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A Simple Way to Craft Better Awards Submissions

Spin Sucks

Too often, awards submissions go down to the wire and rarely win. If you want to win, you have to plan to win. Gini Dietrich has tips to do exactly that. The post A Simple Way to Craft Better Awards Submissions appeared first on Spin Sucks. Awards Communication awards entries best picture fleishmanhillard metrics that matter oscars PR metrics

9 Twitter users who PR pros and marketers should follow

PR Daily

The days of questioning whether Facebook, Snapchat, Instagram, Twitter and other social media platforms are legitimate marketing tools are way behind us. Those “in the know” are using social media to share their ideas, businesses and day-to-day lives. Who are they—and why should you follow them? Here are your answers: 1. Jake Paul (@jakepaul). He’s also become a successful actor. Shonduras.

San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! Cause we’re getting a Major League Soccer team. know this may be a bit premature, but I guess the odds are better than good since the official franchise submission came with significant pomp and circumstance and the league commissioner in attendance. The sport still reigns supreme in this country.