Deirdre Breakenridge

APRIL 21, 2015

'On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your n

Video 278

Video Viral Community Survey 278

Cision

APRIL 20, 2015

'If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way.

Content Marketing 263

Content Marketing Marketing Mobile YouTube 263

ReimaginePR

APRIL 21, 2015

'If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read. And even if they could they wouldn’t be reading this article, they’d be outside catching rats… Because that’s what they’re bred to do.

Storytelling 249

Storytelling Local Leadership Internal 249

Onclusive

APRIL 20, 2015

'As an entrepreneur, it is both a privilege and a tremendous responsibility to build a company–often from mere ideation all the way to IPO. A successful and fulfilling life, much like a business, offers many roads by which to travel. … Continued.

Travel 232

Travel How To Trends Industry 232

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Polaris

APRIL 21, 2015

'With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room?

Tourism 181

Tourism eBook Publicity Writing 181

ReimaginePR

APRIL 18, 2015

'Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem. So he took a $930,000 salary cut setting his wage at $70,000 a year. But he didn’t stop there.

Company 237

Company Banking Employee Corporate 237

Flack's Revenge

APRIL 23, 2015

'Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience that may be getting short shrift. The software developer is becoming the linchpin in more and more business plans.

Software 179

Software Enterprise Groups Course 179

Rock the Status Quo

APRIL 23, 2015

'Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community?

Brand 167

Brand Branding Community Wikipedia 167

Cision

APRIL 21, 2015

'Wrap your mind around this. Google receives 4 million search queries per minute , about twice the number it received in 2012. Not only are more people turning to search to resolve challenges, they’re doing so more frequently. One reason is that Google is always within arm’s reach. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 billion in 2014 , numbers that closely mirror the increase in searches.

Video 244

Video Brand Branding Trends 244

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Communications

The Proactive Report

APRIL 22, 2015

'After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. “SEO is the most underused skill and strategy in the PR industry.” Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE. Google checklist (1).

SEO 141

SEO Google Strategy Industry 141

Shift Communications

APRIL 24, 2015

As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like.

Social Media 121

Social Media Privacy Media Twitter 121

The Stalwart Blog

APRIL 18, 2015

'When a marketing plan doesn''t take off, there are often multiple reasons for it. It could be a number of things. Maybe the messaging wasn''t tight or the call to action unclear. Perhaps the avenues to convey the key points weren''t targeted well enough for the intended audience. It might be that the campaign was ill timed and got drowned out by other events.

Airlines 120

Airlines Google Meeting Social Media 120

Cision

APRIL 22, 2015

'Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1.

Media 240

Media Storytelling Content Marketing Journalism 240

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

APRIL 22, 2015

Last week, I had a brainstorm with a new client about influencer outreach. As we mapped out our approach, we considered folks who might be “influencers” in the niche we were targeting (for purposes of this post, let’s just assume we’re talking about the music industry). Who are the music bloggers in town? Who attends concerts regularly and tweets/records/Instagrams?

Instagram 117

Instagram Pitching Web Blogging 117

Shift Communications

APRIL 22, 2015

'Being fired by a client is an unpleasant situation, usually for both parties. Expectations were high at the outset, everyone was feeling good, champagne was popped, the PR machine started churning – then something happened. Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold. Sometimes there is internal change and a new direction or leadership that chooses to start over with their preferred firm.

Financial 108

Financial Agency Internal International 108

Ishmael's Corner

APRIL 19, 2015

'Before jumping into the sense of urgency part, let’s frame the issue. Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Yet, this only tells part of the story. For PR and other communication functions, the core question comes down to behavior. Are consumers and B2B buyers depending on mobile devices to access news and information?

Google 101

Google Mobile Storytelling B2B 101

Cision

APRIL 22, 2015

'Dr. Todd Phillips. “After I returned from Liberia at the height of the Ebola outbreak, I knew I needed to generate awareness in America to provide the help the country needed,” says Dr. Todd Phillips, founder of The Last Well. “Each Ebola treatment center required at least 15 gallons of water per patient per day, and yet many of these centers lacked access to a clean, reliable supply.”.

Crisis 224

Crisis Groups Video Social Media 224

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Communications Conversations

APRIL 21, 2015

Target was in the news over the weekend. And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. For those Target loyalists, we’ve seen this movie before. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Same story–different line.

Social Media 96

Social Media Product Launch Instagram Media 96

Sword and the Script

APRIL 21, 2015

'by Frank Strong. It was the third comment this week. The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary. And it dropped a hyperlink. For many that manage blogs, news sites and other online media, comments used to be welcomed as a sign of interest, engagement and resonance.

SEO 96

SEO Interviews Reputation Blogging 96

Ishmael's Corner

APRIL 21, 2015

'Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences.

Company 101

Company Media Storytelling Interviews 101

Cision

APRIL 21, 2015

'When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Let’s think about that for a moment. Think of all the places you’ve wasted money trying to market your brand. Maybe that social media ad was a flop. Or nobody showed up to your online webinar.

Marketing 211

Marketing How To Employee Advertising 211

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Communications Conversations

APRIL 24, 2015

That’s essentially the question we sought to answer in this week’s edition of the Talking Points Podcast. The question is based off Mark Schaefer’s new book, “The Content Code”, where he talks about nurturing trust and catering to your “alpha” audience as a means to building broader-scale awareness. It’s an interesting talker–hope you’ll take a listen.

Social Media 84

Social Media Blogging Marketing Media 84

Mark My Words

APRIL 24, 2015

It was only meant to be a retail report at the backend of the Tuesday Standard. But when Pret A Manger CEO Clive Schlee let slip that he has given his baristas the power to hand out free drinks or food to customers the interview became one of the paper’s most read stories. Over the next few days all the national papers were sending their reporters to flex their flirting muscles and imbibe some of the Pret Buzz.

Retail 83

Retail Google Journalism Trends 83

Shift Communications

APRIL 20, 2015

'We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them.

Analytics 83

Analytics Google Measurement Tools 83

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 209

Community Mobile Blogging Publicity 209

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Publicity

Public Relations Sydney

APRIL 20, 2015

'Becoming a person of influence in your industry can be very rewarding. Whether you are looking towards a promotion, growing your business or establishing yourself as an expert you can benefit both personally and professionally. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […].

Industry 79

Industry Brand Branding Publicity 79

Solo PR Pro

APRIL 21, 2015

'Come along for the ride to Orlando! We’re going to Orlando! The schedule is up and registration is now open for Solo PR Pro’s main event activity for 2015 – the Florida Public Relations Association (FPRA) Conference, being held August 10-12, 2015. As previously announced , we’ve joined forces with the FPRA Conference to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Conference 72

Conference Hotels Local Community 72

Mark My Words

APRIL 23, 2015

'There is sure to be an intern at CCHQ whose Camfandom idea didn’t get much of a hearing at the Monday morning hangout. When the #Cameronettes did begin to trend on the coattails of the milifans it had as much organic credibility as a cheese string. It doesn’t matter whether the origin of this blue swooning is a genuine teenage Camfan- the whole thing reeked of a cheap knock-off to an already shallow original, a Here’say to milifandom’s S-Club.

Trends 71

Trends Internal International Groups 71