Onclusive
MAY 13, 2016
Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […].
Ronn Torossian
MAY 10, 2016
In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable brand for themselves. And that may be one way to go about it but spending millions of advertising dollars isn’t feasible for everyone.
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Cision
MAY 11, 2016
If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successfu
ReimaginePR
MAY 9, 2016
Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm. See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MAY 9, 2016
Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. My colleague agreed but warned me that I was “telling him his baby is ugly.” And I was.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MAY 11, 2016
If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There are several fatal mistakes newbies make that can cause you to wonder why anyone recommended you publish press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below. 1. Your Headline Isn’t Interesting Enough to Get Clicks.
Ishmael's Corner
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story.
ImPRessions - Crenshaw Communications
MAY 13, 2016
Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR f aux pas. Proposing tactics in search of a strategy.
The Resolution Blog
MAY 11, 2016
We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
MAY 10, 2016
Of the 362 ads your audience is exposed to each day, only 12 make a big enough impression to provoke action. It’s not just ads that lack effectiveness in today’s world. All content can get drowned out, making it important to have an integrated marketing strategy that includes influencer marketing. Cision’s new tip sheet, “ How Influencer Marketing Fits Into The PESO Model ,” discusses how to merge influencer marketing with paid, earned, shared and owned content to make an impact on your audience
The Proactive Report
MAY 10, 2016
The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. They browse day or night right on their smartphones. The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers.
ImPRessions - Crenshaw Communications
MAY 10, 2016
In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done well, the facts and figures can be used immediately, and then keep working for months to come.
Melissa Agnes
MAY 9, 2016
I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. After writing the post, I received the following comment from a reader: “Part of your best defense is a good offense.” While this little saying is well known and has its purposes, I’d like to examine its implication and particular relevance in your organization’s crisis management.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
MAY 10, 2016
Storytelling has changed. Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. But what is the right way? Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Francis College, says transmedia storytelling is the path brands need to take.
The Proactive Report
MAY 12, 2016
Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “liter
Communications Conversations
MAY 13, 2016
I’ve been hearing and talking a lot lately with folks about the way people are creating and sharing differently on social networks. Much has been written recently about Facebook, in particular, and how fewer people are creating and sharing content there –and what that could mean for the future of Facebook (and social media, in general). So, I started thinking about how I create and share on social these days.
Steve Barrett on PR
MAY 13, 2016
A visit to one of the top schools for PR education convinces PRWeek editor-in-chief Steve Barrett that the future of the industry is in good hands.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
MAY 9, 2016
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. But this shift to data-driven insights has not been entirely smooth.
The Stalwart Blog
MAY 12, 2016
Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. For many others, though, social media is still just a bunch of white noise, a fad with no purpose other than as a time waster or conveyance of mindless, narcissistic rants. I get it.
MaccaPR
MAY 12, 2016
In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Now keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position and prepare yourself to take flight as I reveal 17 chunks of wisdom I’ve learned over 30 yea
Waxing UnLyrical
MAY 11, 2016
Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
MAY 12, 2016
Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. You need the research to back it up.
Beyond PR
MAY 10, 2016
If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases.
PR News
MAY 11, 2016
“I just want to get away from it all” is a popular refrain, especially around vacation time. It could be one of the reasons reality shows about Alaska have been so popular—uncharted territory can be fascinating. After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on… Continued. The post Social Media: Why Communicators Should Play by the Rules…or Not appeared first on PR News Blog.
Sword and the Script
MAY 10, 2016
Is content marketing better than advertising? Brands are favoring content over ads , according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others: “Click-through rates on banner ads have already hit rock bottom, 94% of online viewers skip pre-roll ads before five seconds have gone by, and an estimated 12% of display ads are never even seen by humans, translating into $18.5 billion in ad spend waste in 2015, according to a new report.”.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
MAY 13, 2016
By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts are impacting business now, why would stakeholders consider approving more spending later on? To earn greater investment in the future, you need to prove how you’re already meeting ROI goals. And while every brand’s overall goals will differ, there are a few factors all should consider.
Beyond PR
MAY 11, 2016
A blank page is to a script writer what a blank canvas is to an artist. Each key stroke might compare to a brush stroke. Like a painter who pulls from his imagination, you might draft a script drawn from what you already have in mind before you ever head out into the field to shoot and grab the elements. The downside to that approach is you run the risk of tunnel vision – keeping your eyes peeled for only those “scripted scenes” and overlooking more natural, fun moments you never could have anti
Mark My Words
MAY 10, 2016
It was always going to be an uphill slog. Robert Peston’s new politics show seems to have been dwarfed by the Andrew Marr juggernaut. BBC One’s Sunday morning programme found an audience 10 times that of Peston’s debut 10am slot yesterday. The producers of the ITV show will, not unfairly, cite the hot weather as disproportionately eating into the later programme’s audience.
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