Ronn Torossian
AUGUST 4, 2018
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.
Onclusive
AUGUST 10, 2018
A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. As I dug deeper, I learned that the team had also invented the Power of Voice metric, essentially an intelligent share of voice metric.
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Muck Rack
AUGUST 7, 2018
How a customer service background can help you in PR
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
AUGUST 7, 2018
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those lines, the company is offering a unique level of transparency into its battle against hackers and other bad actors on the platform.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
AUGUST 8, 2018
In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans.
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure.
Presspage
AUGUST 7, 2018
Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike.
Agility PR Solutions
AUGUST 7, 2018
A quick glance at any social feed shows influencer marketing on the rise, and eMarketer reports that 70 percent of U.S. agencies and brand marketers will likely increase influencer marketing budgets this year. But how can brands effectively implement an influencer strategy? Where are consumers most likely to discover new products? And how do consumers […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Brand24
AUGUST 6, 2018
Check how you can follow a hashtag on Twitter with little effort. You can not only follow hashtags but also get plenty of data to analyze their performance.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking. But in truth nothing is being “jacked” or stolen; instead something is being offered — ideally in the form of informed commentary.
Ishmael's Corner
AUGUST 5, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few.more.
Agility PR Solutions
AUGUST 8, 2018
In this age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens to find the information and insights that will help them do their jobs, according to new research from B2B PR agency Greentarget. The firm’s new survey of C-suite execs, State […]. The post C-suite content consumption trends—here’s what they’re looking for appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
AUGUST 5, 2018
In the PR world, connections are crucial. And what better place to make those connections than on Twitter? If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. @westlevyPR. Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out.
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure.
Presspage
AUGUST 10, 2018
What’s in a name? For all organizations, rebranding can be a daunting experience. Poorly executed rebrands have the potential to alienate loyal customers and members – just look at the stir caused by IHOP’s (fake, as it turns out) name change to IHOB. But Sourcewell’s decision was backed by years of research that demonstrated they had outgrown their old name, and a new name would be required to usher in a new chapter for the organization.
Agility PR Solutions
AUGUST 7, 2018
Your branding is what makes you unique, and a great brand persona is the best way to retain your customers, according to 90 percent of marketing leaders. Nailing down your brand is an incredibly essential part to launching an online business. As you create an online store, there must be as much thought and care […]. The post 3 branding mistakes most online brands make—and how to avoid them appeared first on Agility PR Solutions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
AUGUST 6, 2018
Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect.
Axia PR
AUGUST 9, 2018
Why customer reviews on social media are more important than ever. Today, almost everyone has a Facebook account. For companies, this means huge opportunities to connect with audiences, promote products and services, and gain reviews. Facebook’s review system has become a respected source for online reviews over the years. We’ve recently learned that Facebook may have a new rating system in the works that could change the way it calculates review scores.
Garrett Public Relations
AUGUST 10, 2018
It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week. Which brands are in the hot seat? American Airlines It’s been a rough week for the airline, who’s been in the news with two crises. On Monday, the airline ended up in […]. The post PR Crisis of the Week: American, Wells Fargo and USC appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Agility PR Solutions
AUGUST 5, 2018
While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in which our clients have been featured, its readership and/or viewership, how […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Critical Mention
AUGUST 8, 2018
In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. The steps are easy to implement, fun to follow and amazingly effective. It reduces confusion around marketing initiatives and helps to create a unified team that’s laser-focused on producing campaigns that get results.
Steve Barrett on PR
AUGUST 10, 2018
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
Communications Conversations
AUGUST 8, 2018
In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old. But, it’s definitely a milestone and once you’re past 50, you’re closer to death than you are to your birth (now THAT’S a sobering fact!). Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo.
Agility PR Solutions
AUGUST 9, 2018
Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success. New research shows that salespeople need to use more participatory, visual storytelling techniques to be most engaging and memorable on sales meetings conducted by phone or web conference—the […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
AUGUST 7, 2018
BBC. The stars were on board, the contracts had been signed, and the third Guardians of the Galaxy movie was scheduled to begin shooting in early 2019. But Disney’s recent firing of director James Gunn has left the franchise somewhat up in the air. PR expert Mark Borkowski says there can often be ways for stars to return to their careers after a scandal – provided the situation is handled well. “You disappear for a while, you look for help, you’re contrite, and as long as
Wildfire
AUGUST 6, 2018
A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”.
Muck Rack
AUGUST 8, 2018
5 Instagram updates you should know about as a communications professional
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