Sat.May 25, 2013 - Fri.May 31, 2013

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#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

'Guest Post by Jen Zingsheim. Hello folks! I was a little rusty, as this was my first guest host of a chat in 2013. I hope I managed to keep the chat at or near its normally very high standards! Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts.

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Why Mediocre Writing Is All Jane Austen’s Fault

Waxing UnLyrical

'We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. I doubt there is no doubt. Be warned, I’m going to sound like a curmudgeon. But I am sick and tired of blog posts that begin with, “There is no doubt…” or some variation thereof. You know the ones I’m talking about. They’ll start off with, “There is no doubt…” and go on to make a statement so banal, so puerile in its obviousness, that you have no choice but

Writing 104
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Weekly Roundup: Marketing

Waxing UnLyrical

'Welcome back from the long weekend, everyone! Did you find some time to relax and have fun? Are you feeling refreshed and ready to get back to work? Thank goodness it’s a short work week, eh? Since so much of what we do entails marketing, this week’s roundup focuses on just that topic; from tools (the ones to use , not to be ) to best practices: 1.