Waxing UnLyrical

MARCH 15, 2013

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

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Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there? This is not me being mean; you’ll find that most of my colleagues do the same. Because we all have businesses to run, and if we’re constantly bouncing about here and there, not only are we losing time from client work, we’re a

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Waxing UnLyrical

MARCH 14, 2013

Guest post by Starr Sackstein. After years of allowing my work to intermingle with home, I had had enough. No more nights spent chatting into the wee hours with students about the details of their work, it was time to take my life back. Setting clear boundaries was essential for my students and me… … letting the resentment of the lack of free time disappear.

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Waxing UnLyrical

MARCH 11, 2013

Who got all messed up by switching back to Daylight Savings Time yesterday? Come on, it’s ok to admit it. Last week we were lucky enough to get Richard Bagnall of Gorkana back for a follow-up to his previous appearance on #measurePR. We had quite a few new folk attending the chat, which I always love to see. This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MARCH 12, 2013

I was watching an episode of ABC’s popular series, “Scandal,” recently, and it set off every alarm that ever existed in my head. ( For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears t

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