Melissa Agnes
APRIL 22, 2014
'By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. This is made an even harder task nowadays because of social networks and the need for a speedy implementation of your plan.
Prakkypedia
APRIL 23, 2014
'Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video. Back in 2010 when I started speaking on the topic of social media, I remember the first Qualman clip being a big hit on the conference circuit – but it didn’t take long before those in the industry began to shudder whenever they heard the opening bars.
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PR Breakfast Club
APRIL 23, 2014
'For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece: 1. Thou Shalt Have a Relevant Topic. This one will get you kicked out of heaven in a hurry. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization.
Greenbanana PR
APRIL 21, 2014
'In writing about T-shaped career decisions for public relations practitioners at PR Conversations, a comment by Natalie Bovair suggested a tree trunk for the vertical stroke that grows thicker and deeper, but needs (along with its main branches – the horizontal stroke) to bend to the winds. This is a useful metaphor, which can be […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Tough Sledding
APRIL 25, 2014
'As a hardcore utilitarian, I can’t complain much about Kent State’s decision to conduct its presidential search in secret. After all, utilitarians focus on consequences and outcomes — the greatest good for the greatest number. When this “secret search” ended, the outcome was a good one. We like this new president and wish her good fortune.
Tough Sledding
APRIL 21, 2014
'I’m pleased to join my colleagues in a high-profile protest against the secret presidential search conducted at Kent State over the past year. This full page ad will run in tomorrow’s Daily Kent Stater. My original post on the topic appeared April 1. There’s a simple PR lesson in this case: The business of public institutions is public.
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