Deirdre Breakenridge

AUGUST 20, 2014

'I spent a good part of last week in Orlando at the Florida Public Relations Association ( FPRA ) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.

How To 359

How To Conference Employee Publicity 359

Melissa Agnes

AUGUST 17, 2014

'Welcome to episode #011 of The Crisis Intelligence Podcast, with Melissa Agnes and Tim Burrows. What’s been going on in Ferguson this week is remarkable – and not in a good way. The lack of communication on behalf of the Ferguson Police Department and the St-Louis County Police Department has lead to a disastrous crisis that has resulted in repercussions that they’ll be left to face for a long time to come.

Crisis 251

Crisis Government Case Study Twitter 251

Ronn Torossian

AUGUST 21, 2014

'Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales, The post Pizza Hut hopes new Product PR will change Trends appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Trends 170

Trends Agency Blogging Publicity 170

Reputation Us

AUGUST 20, 2014

'As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to respect the process and participate appropriately if you want to […] The post Business Social Media Faux Pas appeared first on LTPR.

Social Media 122

Social Media Media Agency Publicity 122

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Polaris

AUGUST 19, 2014

'In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For your business, kicking butt will mean something different. We all understand intuitively what “kicking butt” represents for our particular brand or organization.

Measurement 100

Measurement Advertising Advertising eBook 100

Mark My Words

AUGUST 19, 2014

'We need to get used to the fact that these days there is no fixed mark on reputation. Along with the Buzzfeed generation comes the hint that the old media traditions fail, with short form memes feeding the wires, and less emphasis on the elongated and researched story. Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in re

Reputation 104

Reputation Twitter Crisis Course 104

The Stalwart Blog

AUGUST 21, 2014

'During my summer internship at Stalwart Communications I gained an incredible amount of experience. Coming in as an intern, I did not know what to expect, but I had a few goals in mind. I really appreciate the help of everyone, and the willingness to teach me the things needed to thrive in the PR industry. Some of my memorable experiences this year include going to KUSI and Fox 5 studios, our team building outing at Fitwall, Chargers training camp, and meeting Consumer Bob at gap intelligence

Communications 84

Communications Training Internal International 84

PR 20/20

AUGUST 18, 2014

'Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint , and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. 5, 2014). Marketing automation has the ability to expand the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and, most important, enhance the overall customer experience throughout the journey.

Marketing 94

Marketing Technology Strategy 94

Melissa Agnes

AUGUST 18, 2014

'Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert. “If we are increasingly becoming more and more mobile and using smartphones and tablets as the primary way that we connect, perhaps the Web browser app on your mobile device will become the least important app as brands (both B2C and B2B) create specific apps targeted for th

Mobile 194

Mobile Crisis B2C B2B 194

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Mark My Words

AUGUST 21, 2014

'For a split second I thought I was watching an episode of Homeland. The slaughter of the American journalist was styled with HD cameras using an arid backdrop straight from Breaking Bad. From the very beginning, Islamic State (IS) understood the culture they wanted to undermine and the need to create emotion among the crowd in doing so, and they are masterful at it.

Viral 103

Viral YouTube Video Social Media 103

Public Relations Sydney

AUGUST 18, 2014

'Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest.

Survey 82

Survey Newspapers Course Journalism 82

PR 20/20

AUGUST 21, 2014

'Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle.

Technology 84

Technology Strategy Marketing Small Business 84

Waxing UnLyrical

AUGUST 20, 2014

'Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Measurement 79

Measurement LinkedIn Google Reputation 79

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PR in High Definition

AUGUST 21, 2014

'Clickbait is a term used to describe eye-catching links, which encourage people to click through to view a piece of content. Attracting as many visitors as possible is vital for selling advertising for most online publications and brands are always looking to get as many potential customers to visit their virtual store fronts as possible. […].

Advertising 69

Advertising Advertising Blogging Brand 69

Solo PR Pro

AUGUST 21, 2014

'Next Wednesday, August 27, at 1-2 p.m. Eastern time (10-11 a.m. Pacific), we’re looking forward to our first #SoloPR Topic Chat on Twitter ( Never participated in a Twitter chat? Here’s how! ). We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Our guest will be Angus McRae , a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from

Insurance 70

Insurance Insurance Comparison Small Business 70

prTini

AUGUST 20, 2014

'Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and internal interactions.

Guidelines 70

Guidelines Financial Digital PR Internal 70

Waxing UnLyrical

AUGUST 22, 2014

'I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Katie Paine's Measurement Blog

AUGUST 20, 2014

'[…] off of the Barcelona Principles and recommended that the audience check out ROI measurement blogger Katie Paine. Before diving in to measurement, dive in to your goals, said Nichols. She emphasized developing […].

Blogging 61

Blogging Measurement 61

Tough Sledding

AUGUST 21, 2014

'I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. And I’m hoping the discussion includes more than the knee-jerk reactions we typically see in social media. Let me start the discussion here. The campaign raised money and created a higher awareness for ALS, both positive outcomes. From a marketing perspective, it’s a textbook case that demonstrates the value of narcissism in motivating behavior.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Mora Communications

AUGUST 19, 2014

'You’ve landed a media interview. Congratulations. Now what? Now you want to maximize it. You want to make sure that your PR campaign and all of the hard work to land you that interview will now pay off for you.

Interviews 49

Interviews Media Pitching 49

Waxing UnLyrical

AUGUST 18, 2014

'Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0. 1. The Collaborative Economy is for Business to Business.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

prTini

AUGUST 22, 2014

'Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Why You Should Be Reading (and Writing For) Medium. #Ferguson Exposes the Fault Lines Between Facebook and Twitter. 5 Keys to Social Media Measurement For Every Network. You’ll Never Guess the Best State for Women Entrepreneur.

Case Study 49

Case Study Retail Resources Twitter 49

Katie Paine's Measurement Blog

AUGUST 20, 2014

[…] off of the Barcelona Principles and recommended that the audience check out ROI measurement blogger Katie Paine. Before diving in to measurement, dive in to your goals, said Nichols. She emphasized developing […].

Blogging 40

Blogging Measurement 40

Flatiron Communications

AUGUST 17, 2014

'Downton Abbey has enjoyed tremendous attention and affection from its fans and the media over the four seasons the British-bred period costume drama has aired here on PBS’s Masterpiece Theatre. But as with any TV series poised to again compete for viewers against a myriad programming choices across big screens and small, the show needed a publicity pop to put it back on the radar.

Instagram 31

Instagram Internal International Social Media 31

Waxing UnLyrical

AUGUST 20, 2014

'Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights.

Measurement 45

Measurement LinkedIn Google Reputation 45

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Rock the Status Quo

AUGUST 21, 2014

'It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. So… in my haste to wrap up work for the day, I think I’ll bang out a quick listicle! Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic.

Writing 203

Writing Blogging Pitching Content Marketing 203

Solo PR Pro

AUGUST 19, 2014

'Welcome to the next installment of Solo PR Pro’s Tool School series ! Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business!

Tools 78

Tools eBook Print System 78

MaccaPR

AUGUST 20, 2014

'I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Our #1 goal: we wanted to convince these executives that the best social media marketers think not like marketers at all – but like behavioral scientists. Bring any three social media marketers together over an all-you-can-eat dinner of Buffalo Wild Wings, and stand back for a furious debate over: What&

Social Media 97

Social Media Media YouTube Facebook 97