Waxing UnLyrical

APRIL 30, 2012

There’s a lot of advice for small business owners to learn to say no. To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. It’s hard to follow that advice, especially when we most need it. And when launching a business – swamped with to-dos, events, and life – we always need it. As we grow, we set patterns: busy periods and way-too-much-time-for-Twitter periods, and rinse-and-repeat activities that build and cement our business a

Small Business 93

Small Business eBook Web Local 93

Waxing UnLyrical

MAY 4, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Writing 74

Writing Creativity Blogging Marketing 74

Waxing UnLyrical

MAY 2, 2012

Remember how I traveled to Orlando, Fla., a couple of months ago? Well, if you don’t remember… I did. And I had a blast, talking about measurement. The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking.

Small Business 66

Small Business Mobile Social Media Hotels 66

Waxing UnLyrical

MAY 3, 2012

Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. I was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And then it happened. I saw a five-piece band from Indiana with remarkable showmanship, matching outfits, fun (to me) hair and one of the catchiest tunes I had heard in my “long” five years o

Journalism 66

Journalism Training Social Media Interviews 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MAY 1, 2012

Happy May Day! Anyone gearing up to dance around the Maypole? Hey, I’m not crazy. In fact, you’re lucky I’m not wishing you for “Labour Day,” and no, that’s not a typo. It took me years of living in the U.S. to get used to the fact that International Workers’ Day , for Americans, was meant to… well, work on.

Social Media 60

Social Media Policies Ethics Travel 60