Deirdre Breakenridge

SEPTEMBER 5, 2014

'Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9 th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”.

Twitter 324

Twitter Community Ethics Resources 324

Flack's Revenge

SEPTEMBER 3, 2014

'When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). The straw that broke the camel’s back was an article in the NY Times , by Robert Moore, CEO of RJMetrics (which my friend Judy Gombita shared).

Skype 266

Skype Agency Pinterest Social Media 266

Melissa Agnes

SEPTEMBER 2, 2014

'When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team yo

Crisis Management 264

Crisis Management Crisis Reputation Resources 264

Ronn Torossian

SEPTEMBER 4, 2014

'When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is bound to make the “wrong” choice. Ronn Torossian says that’s exactly where T-Mobile and [.]. The post Fighting the Price War can be Costly appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Mobile 150

Mobile Agency Consumer Blogging 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

SEPTEMBER 5, 2014

'What are the two biggest challenges for brands just starting with Instagram? * Find compelling visuals worth sharing that aren’t overly brand-focused. * Building a community within the platform from scratch. Am I right? Most brands don’t have a ton of Instagram-ready visuals just sitting around. Sure, they have catalog photography. Great brand pics.

Instagram 144

Instagram Community Tools Advertising 144

Melissa Agnes

SEPTEMBER 3, 2014

'I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” It’s hard to be the middle person, especially when you see the value in something and know it would be in the organization’s best interest, but have an uphill battle in trying to help upper management see that same value.

Crisis 243

Crisis How To Crisis Management Case Study 243

Ishmael's Corner

SEPTEMBER 1, 2014

'Everyone has the content religion. If you toil under the marketing umbrella, your updated job description likely includes the word “content.”. And publications ranging from BuzzFeed to Fortune to BusinessInsider have created business units to address — that’s right — developing content for companies. Which explains why the mantra, “Content Is King,” has been chanted into the ground.

Web 114

Web Storytelling Video Communications 114

Public Relations Sydney

SEPTEMBER 1, 2014

'When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium , you can put your best foot forward and have a successful interview that will benefit your business and your brand.

Print 106

Print Radio Interviews Television 106

Communications Conversations

SEPTEMBER 4, 2014

'In this week’s edition of the Talking Points Podcast, Kevin Hunt and I talk about why marketers are so hung up on real-time marketing (no really, why are they?), the campaign-based natures of many digital marketing efforts (hello Barbie!), and many brands’ rush to use Instagram’s new Hyperlapse tool this last week. SHOW NOTES – September 4, 2014. “The campaign approach to content–and how it’s killing brands (you can thank Barbie)” [link]. “‘BarbieStyle

Marketing 95

Marketing Tourism Instagram Video 95

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Melissa Agnes

SEPTEMBER 4, 2014

'If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. Even if you’ve received overwhelmingly positive reviews and ratings online, it’s important to realize that no business is immune from negative reviews, including false and defamatory postings. If no business is immune, how do you deal with negative reviews?

How To 238

How To Wikipedia Viral Ethics 238

Mark My Words

SEPTEMBER 1, 2014

'Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.). Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!

Viral 68

Viral Brand Branding 68

PR 20/20

SEPTEMBER 3, 2014

'The PR 20/20 team will be attending and speaking at Content Marketing World (Sept. 8 – 11) in Cleveland and INBOUND (Sept. 15 – 18) in Boston. Content Marketing World. On Tuesday, Sept. 9 at 2:30 p.m., Paul Roetzer ( @paulroetzer ), CEO of PR 20/20 and author of The Marketing Performance Blueprint , will present "7 Steps to Becoming a Performance Driven Content Marketer" as part of the Future Content track.

Content Marketing 76

Content Marketing Marketing Storytelling Brand 76

David PR Group

SEPTEMBER 3, 2014

'A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Because we had placed the story, I proudly asked my client if he had seen the morning paper. He handed me a faxed copy of the article—not an original. I was taken aback. “You don’t get your local paper?” I asked. “Haven’t for awhile,” he replied.

Newspapers 73

Newspapers Print Radio Local 73

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Melissa Agnes

AUGUST 31, 2014

'Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich. Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age” Spin does suck and I had a blast discussing this and how to best manage your online reputation with Gini in this week’s episode of The Crisis Intelligence Podcast.

Reputation 216

Reputation Crisis Internal International 216

Bad Pitch Blog

SEPTEMBER 3, 2014

'You''re thinking, "come on.this is headline bait. How can these two topics be even remotely connected?" This Venn diagram depicting Internet privacy (created by Dave Hoffman ) is our answer. No, you and your fellow employees are not celebrities. Celebrities are subjected to an unfortunate level of attention. And in this case , a hacker pulled the celebrity photos from password-protected iCloud accounts and not social media.

Policies 68

Policies Social Media Privacy Media 68

Public Relations Sydney

SEPTEMBER 1, 2014

'Are you a therapist or mental health professional who wants to find more clients and grow your profile? De-mystifying PR and social media is an effective and powerful way to accomplish this and position yourself as a recognised expert. In the Australia Counselling Podcast , Catriona Pollard speaks with Australia Counselling founder Clinton Power. In this episode shee discusses: What is PR and why do we need it?

Social Media 49

Social Media How To Media Brand 49

prTini

SEPTEMBER 5, 2014

'Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 30 Little-Known Features of the Social Media Sites You Use Every Day. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Melissa Agnes

SEPTEMBER 5, 2014

'Welcome to this week’s #CrisisRoundup! Summer has officially come to an end and it’s back to routine and business as usual… and I’m thrilled! As much as I enjoy the summer months, I love my work and as the fall lineup of speaking engagements, crisis simulations and crisis planning begins to take shape, I find myself rejuvenated and ready to rock and roll!

Crisis Management 197

Crisis Management Crisis Resources Reputation 197

Norton's Notes

AUGUST 31, 2014

'Last weekend I was kindly invited to Ox Pasture Hall to sample the hotel and see what I thought about it and the surrounding area. As I have been blogging for almost eight years now, I do get offered a lot of things to review on the blog but sadly due to time restraints, I don’t tend to take them up very often, but this really seemed like an interesting offer as the hotel looked stunning online.

Hotels 34

Hotels Travel Instagram Blogging 34

Deirdre Breakenridge

SEPTEMBER 3, 2014

'It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. 1.

Communications 383

Communications Tools Google Resources 383

Rock the Status Quo

SEPTEMBER 3, 2014

'The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. 1. While they want to be a full service digital agency, they tend to excel at one thing, not everything. 2. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. 3. They are frantically trying to hire, but can’t find the right combination of skills. 4.

Agency 188

Agency SEO Advertising Advertising 188

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Polaris

SEPTEMBER 4, 2014

'If you search the phrase do-it-yourself public relations ,? Google returns over 27 million results. Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? and “DIY PR: 13 things you must do.” Do-it-yourself PR may sound enticing to you. a good way to save a few dollars.

Publicity 100

Publicity Interviews Reputation Construction 100

Norton's Notes

SEPTEMBER 4, 2014

'I may be a bit late to the party on this one but I watched this clip and it made me laugh about how technology obsessed we have all become – me included obviously. The concept of the video is that Ikea has launched a new book which is so technology advanced but really it’s just their good old catalogue. What’s funny is they go through all of the amazing features it has and how you can scroll through it.

Technology 28

Technology Video Writing Brand 28

Ishmael's Corner

SEPTEMBER 3, 2014

'Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you’re not familiar with the Piggly Wiggly, the company’s founder Clarence Saunders invented the concept of the self-serve grocery story.

Social Media 133

Social Media Company Media Enterprise 133

MaccaPR

SEPTEMBER 3, 2014

'Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz?

Viral 88

Viral Marketing Guidelines Local 88

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

prTini

SEPTEMBER 1, 2014

'Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Brand hacker. Columnist. Digital strategist. You name it, David Teicher has done it (or written about it).

Meeting 67

Meeting Social Media Construction Creativity 67

Bad Pitch Blog

SEPTEMBER 2, 2014

'Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. Today, I still wouldn''t trade my career for anything. But I''ve learned to love math. The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data. Here are just three reasons. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial str

Data 96

Data Privacy Infographics Measurement 96

Solo PR Pro

SEPTEMBER 2, 2014

'One of the many benefits of the solo lifestyle is having the ability to create and control your own work environment. There’s no Debbie Downer or Toxic Tom at the water cooler to derail your happiness! However, that benefit also means that we’re responsible for our own moods. If you work independently and you’re having a down day, there’s no one in the office or cube next door to perk you up.

Infographics 68

Infographics 68