Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

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Waxing UnLyrical

JANUARY 13, 2012

A few months ago, I came across Nancy Davis ‘ Letter to my Younger Self. It was very touching, and I promised her I would write such a post myself. Seeing as how my birthday is approaching (Sunday!), this is it. Dear 18-year-old Shonali, Right now, you’re wondering if your life is over, now that you’re almost out of your teens. As your 40-something self, I can tell you that it’s not… in fact, in terms of experience, you haven’t even been born yet.

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Waxing UnLyrical

JANUARY 10, 2012

Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally. You’ll run out of energy if you do this. Here are 6 more tips on how to manage negative comments: Listen to what is being said.

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Waxing UnLyrical

JANUARY 12, 2012

Guest post by Kirk Hazlett, APR, Fellow PRSA. I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JANUARY 9, 2012

The other day, my brother sent me a message asking me what apps I was currently using on my iPhone. As I went down the list of my FUAs (Frequently Used Apps), I realized there are a lot that I simply assume everyone else is using… but maybe they’re not. So I put together a list of my 15 top iPhone apps for you, in case you have been evaluating your own use of apps.

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