Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Recently, I have worked with organizations who have needed help during issues or major events in their history to promote and protect their brand. <REDACTED> has worked with similar large organizations such as Disney and Burger King to support their efforts to effectivel

How To 90

How To Pitching Writing Fashion 90

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The shelf life of tweets, status updates, YouTube videos and, hence, their footprints on the public memory, is dropping by the second.

Wikipedia 81

Wikipedia Web Google Engineering 81

Waxing UnLyrical

OCTOBER 26, 2011

Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest. And since the topic of influence in social media isn’t going away any time soon, particularly with new tools cropping up , we thought we’d talk about that.

Social Media 69

Social Media Media Measurement Tools 69

Waxing UnLyrical

OCTOBER 24, 2011

I’m back. Yes my “PR pro” series continues. I had previously written a two piece series on hiring and working with a PR Pro from the brand side. And I think the fact that this has become a series of posts v. just one post shows just how hard the process can be in finding the right fit for your business when it comes to public relations.

Pitching 65

Pitching Interviews B2B Examples 65

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

OCTOBER 28, 2011

I cannot believe how much drama there is around Klout’s most recent changes. I mean, come on, people, it’s only a number. How many times do any of us have to say that?! Let me tell you a little story. . Last week, I clicked through to an email Klout sent me telling me I had new notifications (yes, now I’ve realized that they’re doing that every day, and I’m not going to fall for it any more; suffice it to say I wasn’t having a particularly smart day) on my pro

Facebook 77

Facebook Industry Social Media Media 77