Waxing UnLyrical

MARCH 31, 2011

Guest post by Sanjiva Persad. My Twitter experience began over three years ago with an anonymous account. As time went on, and I started working in the social media industry, I was faced with a conundrum. I liked my anonymity, but I had to practise what I preached. So I created a more professional Twitter account, with the intention of making a grand announcement one day.

Twitter 81

Twitter Social Media Small Business Engineering 81

Waxing UnLyrical

MARCH 29, 2011

Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose. Not vague, or pedantic prose, either. The sharpest and wittiest we can wring out.

Web 69

Web Twitter Marketing Industry 69

Waxing UnLyrical

MARCH 28, 2011

We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. Focusing on the numbers. Being more results-driven. And so on. But what can Marketing learn from Public Relations, if anything? Seth Duncan and I started talking about this last week, since he will be coming back to the #measurePR Twitterchat tomorrow.

Analytics 67

Analytics Publicity Marketing Analysis 67

Waxing UnLyrical

MARCH 26, 2011

Cricket alert! This week, I found out that one of the two semifinal matches of the 2011 Cricket World Cup is taking place this coming Wednesday. It will be between India, my country of origin, and Pakistan… … in India! … and starting at the unearthly (for the U.S.) hour of 5 am EST. (That’s me peering through the gates to the hallowed grounds of Lord’s, by the way, when I was in London about a year ago.).

Film 61

Film Local Community Technology 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MARCH 30, 2011

Guest post by Mike Doman. It’s a familiar phrase to people of my generation. “You have no new voice messages.”. Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail.

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Skype Web Media Relations Mobile 53