Waxing UnLyrical
OCTOBER 24, 2012
Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.
Bad Pitch Blog
OCTOBER 23, 2012
'The issue with lozenges? No matter what the flavor is, they suck. But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation. To that end, the new Pine Brothers CEO is offering a bounty to PR professionals for securing placements. $250K for Play Evidently "they are offering over a quarter of a million dollars in prize money for placements.
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Waxing UnLyrical
OCTOBER 25, 2012
Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas. That’s right. People around the globe can see what we’re saying — but only if they know it’s there.
Waxing UnLyrical
OCTOBER 26, 2012
I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!), and next week I’m off on business trip to Joizee. And even better, I’ll be traveling 0n Halloween.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
OCTOBER 23, 2012
It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post. I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. But it was such a great experience that I wanted to share a little more of what I perceived as the conference highlights.
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