Waxing UnLyrical

MARCH 2, 2012

March second! March second! March Second! March Deuce! I say it to celebrate good Dr. Seuss! Today was his birthday. He’d be one-oh-eight! Hooray to the man! Though he’s late, he was great! To think Seuss does not seem. To remind of Bernays. Nonetheless, our good rhyme king. Does have his place. In teaching us that in our own operations. We must always dream big about public relations.

Exercises 78

Exercises Energy Creativity Groups 78

Waxing UnLyrical

FEBRUARY 29, 2012

Today’s Leap Day. If you know someone who’s celebrating their birthday today, make it good… I mean, they won’t get to celebrate it again for four years! And don’t tweet anything silly … OK, now on to today’s post. Disclosure: this is a client campaign I’m working on, which means I get paid to work on the campaign (primarily blogger outreach), but I do not get paid (or was even asked) to write this post.

Internal 73

Internal International Education Writing 73

Waxing UnLyrical

FEBRUARY 27, 2012

Some of you know I’m adjunct faculty at Johns Hopkins University. For those who don’t, I am (!), and this is my fourth year teaching a class on “not-for-profits in the digital age.” Not so long ago, one of them asked me a question that I thought would make for a good blog post: How do you avoid stepping on the toes of your client, so that they don’t think you’re trying to show them you’re smarter than they are?

Crisis 68

Crisis Examples Blogging Communications 68

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities

Nonprofit 61

Nonprofit Community Training Case Study 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. This is true. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. I didn’t get the same results, but Facebook did not rank high for either.

Google 66

Google Facebook Local Twitter 66