Waxing UnLyrical
JUNE 14, 2011
Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? I think it’s called “being punched in the stomach,&# or something like it. This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday.
Bad Pitch Blog
JUNE 13, 2011
'A common trap we can fall into with our work is projecting our own feelings, habits and beliefs about a brand/client onto the target audience. This is dangerous for a variety of reasons but most importantly it takes the customer out of the center of the work and leads work astray. Never Assume When it comes to the target audience, never assume. McDonald’s dealt with an unfortunate hoax recently that shows how susceptible people can be online.
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Waxing UnLyrical
JUNE 16, 2011
It was a dark night, the moon sullenly refusing to come out from behind the clouds. As Ken walked along the path less traveled, his thoughts meandered from the rancid pizza that was no doubt waiting on his front stoop (Papa John knew him well), the less-than pleasant conversation he’d had with his ex that morning, and what life would be like on a desert island.
Waxing UnLyrical
JUNE 13, 2011
I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. Geoff wrote a post a few days ago on how the question of “ how do I use Facebook and Twitter &# was refreshingly absent, and that was absolutely true.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
JUNE 15, 2011
Guest post by Matt Krautstrunk. In the business world, professionalism is an asset. If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. Consumers value personal, truthful conversation from companies.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JUNE 17, 2011
or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. Guest post by Joe Witte. It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. Image: buck82 via Flickr, CC 2.0. My first job, after attending the Army Officer’s Basic Course, was at USA Networks in 1997.
Waxing UnLyrical
JUNE 11, 2011
Much has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from Arik Hanson , Justin Goldsborough and Chuck Hemann to get you caught up. The session that probably generated the most chatter was the much-hyped “New Media LIVE!&# Talk Show closing keynote panel.
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