Pitch Strategy: Identifying Reasons to Believe
Bad Pitch Blog
AUGUST 7, 2012
'Your pitch is the stimulus driving an editor to Google the subject of your pitch. What does the editor''s zero moment of truth look like? From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude.
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