Waxing UnLyrical

FEBRUARY 10, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

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Writing Creativity Blogging Marketing 73

Bad Pitch Blog

FEBRUARY 6, 2012

'We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. This post analyzes two different news stories I saw on CNN yesterday -- before the Super Bowl pre-game kicked in.

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Analysis Strategy Retail Viral 54

Waxing UnLyrical

FEBRUARY 7, 2012

Of all the people you follow on Twitter what percentage have interests or values different than your own? A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. For those unfamiliar with Hébert, she is best know for her work as a weekly participant on the political panel At Issue on the CBC’s The National (in Canada The National is

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Social Media Media Twitter Print 73

Waxing UnLyrical

FEBRUARY 6, 2012

I know, everyone is talking about the Giants winning the Super Bowl, but aside from Madonna’s dismal half-time show (what was she trying to prove, exactly?) I didn’t watch it. So I have nothing to contribute on that front, other than congratulations and sympathies respectively to Giants and Patriots fans. Last month, we were all in the throes of setting New Year’s resolutions (ok, some of us were).

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Tools Analysis Writing Google 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

FEBRUARY 8, 2012

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? ” The comments are really interesting, and even though I mentioned it in my comment, it reminded me of Mary Barber’s post (also published yesterday) where she pondered aloud on whether we all see the world through our own respective filters.

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Twitter Privacy Exercises Facebook 93