Sat.Jan 28, 2012 - Fri.Feb 03, 2012

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Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

'So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. You are exhausted. You lost about eight pounds, sweated bullets and are in the final throes of that seemingly elusive job offer. Now comes the hard part. Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime.

Insurance 141
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Do You Know a Hero With a Heart?

Waxing UnLyrical

Are you up for helping a non-profit volunteer win a $5,000 award? If yes, read on. If you’re like most people, you get most of your inspiration from people who are quietly changing the world each and every day. I know I do. They’re not on the front page of the newspaper, and they’re not mingling with the Gates and Buffets of the world… or heck, even the Shankmans and Brogans of our world.

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Why Customers Are Generalizing Your Business

Waxing UnLyrical

I t’s not a good idea to search for a doctor online. I told my mother that when she asked me to. She agreed. And I began my search. After three days, I handed over a grand total of two name-and-number pairs. “They had good ratings,” I said, somewhat helplessly. My mother nodded at the strange syllables and locations. And she still hasn’t called them.

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Black Swans and Ground Hogs: Communication, Not Prediction

Waxing UnLyrical

Happy Groundhog Day, WUL readers! If you are anything like me, you’re a big fan of the once famous Bill Murray movie surrounding one of the littlest celebrated holidays in American culture. It’s a day when a small number of people in Pennsylvania wait to see whether or not a rodent of the family Sciuriade “thinks”certain meteorological conditions will persist for six weeks or if inhabitants of the northeast US will be able to break out their flip flops a little early.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. Before we go any further: I do care about women’s health (I have my own issues that I deal with every day), and have donated to Komen by supporting friends who’ve

Policies 111