Waxing UnLyrical

AUGUST 18, 2011

Yesterday, I came across a really interesting post by John Jantsch that posited “it’s time to purge the word entrepreneur&#. In part, John wrote, “The issue centers on the notion that if you’re an entrepreneur you care about high growth and if you’re a small business owner you’re somehow destined to struggle to make ends meet while working your fingers to the bone.&#. and. “You can view your business as an entrepreneurial high growth machine and still work your fingers to

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PR Conversations

AUGUST 18, 2011

Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario. There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do.

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Construction Internal International SEO 40

PR Job Coach

AUGUST 19, 2011

'Cover letters and resumes play critical roles in career management and job search. You can argue that one trumps the other but the fact is they work together as a team. And the cover letter plays a starring role because it can get the recruiter, HR folks and the hiring manager warmed up for the main pitch of the resume. In short, the cover letter should cover your bases and home runs.

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Pitching Analysis Writing Corporate 118

Bad Pitch Blog

AUGUST 18, 2011

'Normally, I dislike cross-posting between Bad Pitch and "my other blog." Then I remembered, you don''t read my other blog. (maybe my Mom reads both?) So here''s a cross-post from Strategic Public Relations. --. A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock).

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Marketing Print Guidelines Wikipedia 42

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

AUGUST 16, 2011

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. His blog opened with: “I’m currently on vacation at the beach but that’s no reason to not continue blogging and shooting videos.&#. You should read the post and watch the video, because Ken gives some great tips on what you can do to keep your business moving while you’re out.

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Film Video Social Media Twitter 81

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education.

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Study Education Blogging Print 71

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The numbers reflected. the impact of the economy on SMBs and the impact of SMBS on the economy. The figure that stuck out to me and a few other commenters on the post was the little factoid on the bottom left: Small Business Don’t Think Marketing Will Help.

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Small Business eBook Infographics SEO 82