Sat.Dec 27, 2014 - Fri.Jan 02, 2015

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7 years of Intelligibility

Onclusive

'Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued.

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Blackberry Continues to Struggle

Ronn Torossian

'Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.]. The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Agency 220
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TCIP #030 – Cyber Investigation When The Hi-Tech World Turns Ugly with Chris Anderson and Bruce Anderson

Melissa Agnes

'Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. For the first time in history, we are seeing a situation where the “bad guys” are almost always smarter than the “good guys”, at least in the use of technology for harm.

Crisis 218
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Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

'I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers.

Pinterest 196
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Five Signs You’re Too Focused on Meaningless Vanity Metrics

Rock the Status Quo

'There’s nothing cuter than a puppy (or kitten!) chasing its own tail. Around and around, the silliness of it all is delightfully young and pointless. But it isn’t so funny if you’re chasing your own tail in a business setting , and nothing exemplifies this more than pursuing vanity metrics. So what are vanity metrics? Ones that feed the ego or build audience but are missing an actionable return on your investment.

More Trending

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TCIP #030 – Cyber Investigation When The Hi-Tech World Turns Ugly with Chris Anderson and Bruce Anderson

Melissa Agnes

Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. For the first time in history, we are seeing a situation where the “bad guys” are almost always smarter than the “good guys”, at least in the use of technology for harm.

Crisis 100
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Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

'A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few. It’s definitely a useful exercise to discover what’s working (and what isn’t). Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

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Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

'Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Inner tubers, even. Shall we agree to call them “YouTube product review queens? A bit cumbersome, maybe, but crystal clear. I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it.

Brand 140
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Best of SHIFT: Top 3 Posts From Q3 2014

Shift Communications

'As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates.

Analytics 102
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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15 Steps to Build Your 2015 Marketing Plan

PR 20/20

'It''s marketing strategy season! The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.

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Is there really a demand for all these college bowl games? You bet there is!

The Stalwart Blog

'I do love college football, but have to say that I chuckle at the number of bowl games with medicore teams playing in front of sparse crowds at all hours of the day on television. It does beg the question as to whether there''s really a demand for all these events. And the short answer is a resounding YES. Don''t believe me? Let me show you the numbers.

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Lazy Hack Turns Lazy Flacks Into Story

Bad Pitch Blog

'Image via The year ended with less of a whimper than expected in the public relations industry with everything from Uber and Sony missteps to smaller gems like GoGo Squeez and Play Doh. In fact, this story from the New York Post almost went unnoticed.* In his December 25th article, " A gift to all the p.r. people who were blown off in 2014 ," business reporter John Crudele turns a dozen pitches into a story and outs the 12 folks that sent them his way.

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Best of SHIFT: Top 3 Posts from Q4 2014

Shift Communications

'As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Be careful what you wish for in your new year PR resolutions

Greenbanana PR

'A great British tradition at this time of year is the pantomime, a popular form of theatre that tells (and retells each year) a range of family-friendly stories. These tall tales normally include a wish (or three in the case of Aladdin), ensuring villains and bad luck are overcome and a ‘happily ever after’ as the […].

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The Moscow Marriott

Flatiron Communications

'As the year 2014 takes its last breath, two stories caught my eye. The first from The New York Times explored how the Internet can still be a powerful tool to activate civil disobedience even with draconian government censorship stifling free speech. The second from Boing Boing (and elsewhere) exposed how the Marriott Corporation is petitioning the FCC to allow it to shut down personal Internet hotspots (in favor of its own premium wi-fi).

Hotels 31
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Finding the Time in 2015 to Achieve All of Your Goals

Deirdre Breakenridge

'A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. At the time, I had completed approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”.

Meeting 325
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New Year’s Honours 2015

Stuart Bruce

'As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. This list could easily go on and on, as I know so many talented and inspiring people, so I’ve deliberately restricted it to 10.

Ethics 96
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and