Sat.Jun 06, 2015 - Fri.Jun 12, 2015

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How to Make the Most of Every Opportunity

Deirdre Breakenridge

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.

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Rick Liebling On The Power of 3: PR + Social + Tech

Onclusive

It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.

Analytics 300
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6 Social Media “Musts” for Crisis Communication

Cision

It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the front landing gear of the plane crumbled and the airplane skidded off the runaway. The plane finally stopped with its nose on the ground. It was momentarily terrifying for the passengers, 16 of whom suffered minor injuries. The concern of families of the passengers as this news broke and they wondered about the health of their loved ones was palpable, especially as time passed wit

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Is PR to Blame When Apathy Reigns?

ReimaginePR

Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Make the Most of Every Opportunity

Deirdre Breakenridge

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.

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3 Influencers Who Built Their Brands With Bylines

Cision

This is a guest post by Matthew Bryant , a Media Outreach Specialist at Relevance. Matthew specializes in securing both earned and paid placements on top media outlets and social networks for his clients. . In today’s rapidly evolving business landscape, it has become increasingly important to get ahead of important conversations happening in and around your industry.

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Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months.

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A Newbie’s Guide to Writing AdWords Ads

Shift Communications

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. I first started using the platform just over a year ago. So today, I present to you my top newbie tips for writing AdWords ads.

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TCIP #052 – A Crisis Management Case Study with Monika Lancucki

Melissa Agnes

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

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Why “Organic Search” Should Be Called “Earned Search”

Ishmael's Corner

John Belushi asks the question. I’ve made this plea before. But don’t listen to me (or John). Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Check out this clip: These words from Mr. Fishkin are particularly noteworthy: “Instead, we have to earn those ranking signals. Because we’ve shifted from link building or ranking signal building to ranking signal earning , we’d better have people who will help amplify our message.”.

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How to Build a Data-Driven Public Speaking Program

Shift Communications

We’ve covered the basics of public speaking here on the SHIFT blog before. However, many speakers still feel unprepared when facing an important event or talk. How can we better be ready for key talks and events? Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program.

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The MIllennials are Coming! The Millennials are Coming!

The Stalwart Blog

Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad- millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts. According to launchbox.tv , new grads aren't seeking employment just for the cash flow; they're seeking personal enrichment.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Social Good: The Secret to Engaging Employees & Consumers

Cision

Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). It’s a broad term referring to the social good your brand does locally, nationally or globally. It can take a variety of routes from volunteering at the local food pantry to partnering with a national cause like the American Cancer Society.

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Scale Content Marketing: Employees are the Secret

Sword and the Script

by Frank Strong. “The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands.

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Getting Ink through Rapid Response

Shift Communications

I know what you’re thinking: what is rapid response, why is it so important to me and how rapid are we talking? Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in. This is especially true when a major data breach occurs, there is a disruptive product announcement or a competitor goes IPO.

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Lessons from Cannes on Communicating Ideas

Ishmael's Corner

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. I asked Melissa to share a window on her experiences at Cannes.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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3 Data Points Your Social Media Depends On

Cision

When you’re trying to determine the ROI of your social media efforts , you’ve got to know where to look. Simply having 100,000 followers on Twitter should mean you’re doing well there, shouldn’t it? Not necessarily. Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. 1. The Content and Updates People Share.

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21 Writing Redundancies Scarier Than Baby Jane’s Shoes

Waxing UnLyrical

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. That would probably be very entertaining for anyone who saw me, but not very useful. Blogging about them, on the other hand, is super useful, because if anyone is in the habit of using any of these, and stumbles across this post, maybe they’ll stop!

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Be Bold (and other cheesy cliches)

Shift Communications

Be bold. Be adventurous. Stay away from the status quo. Go against the grain. Chances are, you’ve heard these cliché motivational phrases one too many times. But there’s something to be said for clichés. I had the opportunity to attend a marketing event recently and one common theme stuck out to me throughout each presentation – be bold. Like I said, we’ve all heard it before.

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Visualizing Contrast, Medium as a Social Platform and Eroding Attention Spans

Ishmael's Corner

The grab bag returns with three random tidbits that squeeze under the communications umbrella. Here goes. Contrast as a Storytelling Technique. Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. Old Way vs. New Way. With vs. Without. LeBron vs. Steph (for the NBA fans). And the list goes on.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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18 Can’t-Miss Insights From Social Shake-Up

Cision

You know those tired, old social media tactics you rely on? It’s time to shake things up. Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. Here are some of the top takeaways from the two-day event’s first 24 hours.

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Crisis Management and Telling Scary Stories. Business Campfire Fodder.

Reputation Us

Often when I tell people I manage crisis communications they want to hear a “good” story—meaning a scary story. Around a summer campfire, a scary story can be fun — especially one that builds suspense through the smoke and allows your audience to imagine being the next victim. It doesn’t take the dog days of […]. The post Crisis Management and Telling Scary Stories.

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3 Ways to Recover From Hacking

Shift Communications

Agencies are hired to do a multitude of services for companies across the globe and sometimes that means the exchange of passwords and servicing software accounts from social networks to CRMs. We can (and will) tell you that good and strong passwords, while difficult to remember, are the key to keeping your accounts safe. Even if you have the first step down, sometimes hacking happens.

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Why “Organic Search” Should Be Called “Earned Search”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. John Belushi asks the question. I’ve made this plea before. But don’t listen to me (or John). Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Check out this clip: These words from Mr.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Who Should You Include on Your Crisis Communication Team?

Cision

Whether dealing with a cyberattack or responding to a customer-facing issue, your company should have a crisis communication team in place and ready to resolve the issue as quickly as possible. Depending on the size of your company and gravity of the situation, you should include these four members to help successfully put your crisis communication strategy into action. 1.

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How to be an authentic storyteller

Public Relations Sydney

Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […].

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You’re Not Alone: Zude’s (#PRstack) Top 4

ZudePR

This post was published today on the #PRstack website. It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. A few years ago I felt like a dinosaur. Afraid of the way my industry was changing, I had the digital fear. A few years back I used none of these tools. #PRstack. Now I use my huge personal Chrome #PRstack each day.

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