Five Keys to a Successful Working Relationship With Your Creative Counterparts
Deirdre Breakenridge
JANUARY 20, 2015
'Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it.
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