Sat.May 27, 2017 - Fri.Jun 02, 2017

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.

Software 328
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How I Learned to Embrace Data

Onclusive

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m not surprised this excites you so much,” said my […].

Data 225
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Tricks of the PR Trade for Social Media

Ronn Torossian

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. A large focus of PR today is to strengthen brands by building influencer status on social media. Here are tried and true tricks of the PR trade, and tips for how to use them on social platforms.

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Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Jennifer Johnson , the keynote speaker, was a real dynamo. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the Headlines with Suki Mulberg Altamirano

Cision

Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more.

Travel 243

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How I Learned to Embrace Data

Onclusive

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m not surprised this excites you so much,” said my colleague Rachel. “You love data!”. She was right. When did this happen?

Data 150
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How To Optimize YouTube Channel’s Graphics To Boost Growth

Prowly

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine.

YouTube 171
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Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to thank for that. After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume da

Consumer 243
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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

There is a saying that they more things change, the more they stay the same. Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Virtual Reality: An Opportunity for Public Relations

Presspage

The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities. The technique is being adopted across industries, not only for its commercial value, but also because it can help stimulate learning and has the ability to connect products to experiences. The North Face is a good example of a company that started using VR for this last function.

Publicity 137
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AVE – Does Anyone Actually Still Use This? Try PESO model

Prowly

I was surprised to read recently that the CIPR plan to take disciplinary action against members who use the advertising equivalent value (AVE) metric to measure their performance to clients. Forgive me, but does anyone actually still use this outdated form of measurement to demonstrate the worth of their PR services?! The post AVE – Does Anyone Actually Still Use This?

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Measure PR Goals that Drive Real Business Results

Cision

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Even though we tend to be right-brainers who don’t like numbers, there is absolutely no running away from metrics. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Which topics are truly engaging your audience?

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3 Takeaways From a PR Pro on the Receiving End of Media Pitches

PR News

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

Pitching 119
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Discussing PR, Diversity and Joy with Paladin Award Winner Patrice Tanaka

PRSay

Last night, the PRSA Foundation honored Patrice Tanaka — co-founder of Patrice Tanaka & Company, CRT/tanaka and PadillaCRT (now Padilla) — with its Paladin Award. In honor of that event, we’re revisiting our interview with her. Why did you decide to pursue a career in public relations? What attracted you to the profession? I was working as a journalist in Honolulu, where I was born and raised, and someone offered me the position of PR Director of the Hotel Inter-Continental Maui in Wai

Hotels 110
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Stay up-to-date with all trends & development in the PR industry

Presspage

PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter. To help you stay up to date with the trends and development in the PR industry, we have created a bi-monthly overview of articles.

Trends 98
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75% of Institutional Investors Want the Full Story at Their Fingertips

Cision

I am asked, on occasion, for my view on “web disclosure,” which is defined within the investor relations niche as using a newswire to distribute – instead of a complete earnings announcement – a truncated earnings financial summary or a brief paragraph alerting investors that the complete earnings financial results are only available on the company’s IR website.

Financial 120
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Gender equality: time for action

Steve Barrett on PR

Women in PR should remain authentic and be true to themselves but exhortations to speak up and network more should be accompanied by equal pay and equal opportunities.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Why are brand-side PR pros less networked than their agency peers?

Communications Conversations

In case you missed it, AdFed recently held their wildly popular 32 Under 32 Awards. As usual, more than 100 people were nominated (105 to be exact). And, as usual, a large chunk of those nominees came from one area of our industry. Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet).

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3 Ways Social Media Enhances Your Content Marketing Strategy

Stern + Associates

Your journey into the world of content marketing centers on impactful content, designed with your target audience in mind. But content can only be as effective as its promotion. Reaching. The post 3 Ways Social Media Enhances Your Content Marketing Strategy appeared first on Stern Strategy Group.

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Satisfying Regulation Fair Disclosure (RegFD): 8-K, News Releases, IR Websites, Social Media

Cision

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. Issuers have considerable flexibility in determining how to satisfy the public disclosure requirements of RegFD. The public disclosure requirement can be satisfied by filing the information in a Form 8-K or by any other non-exclusionary method of disclosure that is reasonably designed to provide broad public access to the information.

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The dark side of Brand Journalism is crucial

Presspage

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. The incident quickly turned into a PR nightmare that got worse by the day. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How to Land a PR Internship

Barokas

Internships. Ugh, am I right? As a college student, you’re told by your professors, family, and well-meaning strangers that you must have internship experience to be a successful adult post-grad. While not a requirement, internships do signal to potential employers that you took the time to gain experience outside of the classroom. The good news? Internships can be awesome and worth every second of your time!

How To 68
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When To Bring In Public Relations – LMA Portland (June 14) and LMA Seattle (June 15)

Reputation Us

. On Wednesday, June 14 (in Portland, OR) and Thursday, June 15 (in Seattle, WA), LT Public Relations (LTPR) will offer the Legal Marketing Association Northwest ( LMA Northwest ) members insights on how public relations can support and complement a law firm’s marketing efforts. This hour “how to” session will primarily focus on: When to bring in professional communications support.

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The 9 best coffee shops for PRs/marketers to work from in Minneapolis

Communications Conversations

Being a solo consultant is a lonely existence. It’s definitely one of the few drawbacks to this lifestyle. So, I make a habit of getting out of my home office as much as I can to the neighborhood coffee shops in Minneapolis. And, I have plenty of options, because there are a TON of them. It’s one of the many reasons I love living in the city.

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Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know.

Stern + Associates

The transition from traditional media relations to content marketing isn’t a sprint. Content marketing strategy focuses on distributing relevant and valuable content to attract, acquire and engage a clearly defined. The post Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know. appeared first on Stern Strategy Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Press Release: Dead or Alive?

Barokas

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. Gone are the days of love letters and fireside chats and it seems like 140 character announcements, video messages that automatically delete in 24 hours and status updates are here to stay. With companies taking an increasingly digital approach to communications—both internally and externally—are our PR tactics adapting at a parallel pace?

SEO 68
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Pay to Play: Why PR and Marketing Should Care Net Neutrality [UML]

Sword and the Script

It’s become popular to mix business and politics of late as a number of companies have increasingly begun taking political positions. Generally, and with very few exceptions, I don’t think that’s a good idea. No matter what side you pick, you’re liable to upset half of your customers and prospects. Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely.

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Onboarding: Tips for Navigating a New Job

Critical Mention

Starting a new job can be intimidating. Now that the interview and hiring process is over, the time has come to begin navigating through the many people and departments you’ll be dealing with on a day-to-day basis. Everyone knows that first impressions are important, and a lot of first impressions are made in your first few weeks at a new company.