Sat.Aug 09, 2014 - Fri.Aug 15, 2014

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Newsjacking Tragedy

Rock the Status Quo

'The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

Pitching 272
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Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media

Melissa Agnes

'It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. It surprised me because I’ve seen other articles of his that provided sound advice. This article, in my opinion, did the opposite and I wanted to respectfully address why here today.

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The Most Disruptive, Purpose-built list of Tech PR Clichés Ever

Flack's Revenge

'The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is it really so bad to be fascinated with words and language)? The review starts: I’m inclined to listen to any politician who warns his listeners about the dangers of deficit spending—right up until he talks about “kicking the can down the road.&

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Planning a startup? Prepare to take notes!

Ronn Torossian

'No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience , but any of them, if ignored, [.]. The post Planning a startup? Prepare to take notes! appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Agency 170
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

'Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest

How To 242

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Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

'We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists). I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.

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How Sweet is PR? Baking and PR Are More Similar Than You Think

Reputation Us

'Baking from scratch is one of my favorite hobbies. I love testing out new recipes for cupcakes and trying new ingredient combinations. While concocting a recipe for cinnamon and vanilla cupcakes this past weekend, I started to notice similarities between my two passions: baking and public relations. As I poured the flour into the mixer […] The post How Sweet is PR?

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GoGo SqueeZ’s rotten crisis communication approach

The Stalwart Blog

'As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized.

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A Look At Academic Research on Crisis Communication From #AEJMC14

Melissa Agnes

'Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. Apart from finally getting the opportunity to meet my fabulous friend and colleague, Karen Freberg , for the first time in person, I got to spend a day watching presentations and engaging with academics (a combination of both professors and students) on their research projects and papers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Infographic:  Nurturing the Gap between Marketing and Sales

Sword and the Script

'by Frank Strong. Sometimes the things I learn in the Army are applicable in business. A few years back I was fortunate to have been with a First Sergeant, the senior enlisted advisor for a company grade commander, who was king of the follow up. I hate following up. I cannot comprehend why sometimes people say they’ll do something and then do not. Often I do perhaps the worst – especially from a leadership perspective – possible thing: I go make things happen myself.

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A letter to break your heart

Prakkypedia

'Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

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Don't forget to keep trying the new things

The Stalwart Blog

'I try to use my blog, every month, as sort of a, “here is what I am thinking this week,” type deal; sometimes what I am thinking gets published, other times, not. I spent my entire college life hearing about how communication majors need to be able to do multiple things, after they graduate. With that mentality, I tried to make sure that I was well familiar with a variety of skills, ranging from website design, to audio and video editing, to video production and more.

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Just Because You Get Away With Something For A While, Doesn’t Mean You Will Forever

Melissa Agnes

'Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews , whether written by the newlyweds or by any of their wedding guests. (If you haven’t read the post, yes this is a true story, as shocking as it sounds.). Today, I want to point something important out. The hotel’s (ludicrous) policy was posted to their website last year, yet it only went viral against them last week.

Hotels 230
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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LTPR Supports Cabela’s Tualatin Grand Opening

Reputation Us

'We are thrilled to announce LT Public Relations has been selected by Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, to coordinate communications and media outreach for the outdoor retailer’s upcoming Tualatin, Ore. grand opening. Cabela’s 100,000-square-foot Tualatin store will be its second location in Oregon and will provide 200 jobs to the Portland Metro Area. […] The post LTPR Supports Cabela’s Tualatin Grand Opening appeared first on LTPR

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The good source

Prakkypedia

'Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Good communicators often join professional networks and associations.

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On Public Relations and Taking Out the Garbage

Waxing UnLyrical

'I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0. But, as those of us who have been around the block a few times know so well, nothings perfect, especially when it comes to working for a liv

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TCIP #010 – Going From the Classroom to the Field with Tegan Ford

Melissa Agnes

'Welcome to episode #010 of The Crisis Intelligence Podcast, with Melissa Agnes and Tegan Ford. We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. This week, join me as I speak with Tegan Ford, a recent graduate who now has to apply the crisis communications strategies and learnings she was taught while studying towards her masters, in the field.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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At A Loss For Words

Bad Pitch Blog

'The following pitch was received by a journalist friend of mine yesterday. I will not comment on it. I guess this is why Kevin and I started this blog in the first place. Read at your own risk. "Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.

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PR men and the pink ghetto

The Stalwart Blog

'One of our interns is a young man and we were discussing how he is somewhat of a unicorn in public relations. The handful of men I know in the industry are primarily in leadership roles. Ever since this conversation, I''ve been thinking a lot about the role women play in PR and gone down a rabbit hole of articles surrounding the topic. Particulary NPR''s " In Tech Marketing Jobs, Women''s Successes are Rarely Recognized " referencing Whitney Wolfe''s struggles with the dating app Tinder and the

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Monday Roundup: Secrets

Waxing UnLyrical

'Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Image: Steven Depolo via Flickr, CC 2.0. 1. You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know.

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Weekly Roundup of Awesome Links: Week of August 11, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. Feel free to share your roundup of awesome links with us by using the hashtag #CrisisRoundup! From The Crisis Intelligence Blog. Just Because You Get Away With Something For A While, Doesn’t Mean You Will Forever.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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PR for Filmmakers Workshop, part of the AOF Film Festival

Mora Communications

'Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? It is if.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing […].

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Recruiting Modern Marketers: How to Find, Evaluate and Place Great Talent

PR 20/20

'October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

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Happy Birthday, India

Waxing UnLyrical

'It’s been a tough week. Not just for me, for all of us. And with so much sadness , and tragedy , and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indi

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The importance of having a media policy [example]

Public Relations Sydney

'A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. You can review the topic and angle the journalist wants. You can convey your key messages with clarity and impact.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

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Chat re-cap: Disclosures and Other Sticky Situations

Solo PR Pro

'On the second Wednesday in August, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On August 13, we weighed in with opinions and insight on the following topics of interest: Do you do rush projects?

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