Deirdre Breakenridge

SEPTEMBER 12, 2018

Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. I’ve seen a lot of theory bandied about, and a lot of historical background. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

Presspage

SEPTEMBER 13, 2018

A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient. So, here are five steps to ensure the next time you sit down to create a new media contact or distribution list, you are able to maximize your time and improve your results. 1.

Media 120

Media Twitter Reputation Pitching 120

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

Technology 165

Technology Leadership Privacy Trends 165

Muck Rack

SEPTEMBER 14, 2018

A PR pro’s guide to taking a company through an IPO

Company 351

Company 351

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

SEPTEMBER 12, 2018

Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine.

SEO 199

SEO Digital PR Consumer Brand 199

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet.

B2B 147

B2B Pitching Case Study Local 147

Muck Rack

SEPTEMBER 10, 2018

Making the switch: 3 former journalists talk about their transition to PR

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Barokas

SEPTEMBER 12, 2018

Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. On the surface one might make the mistake and see this as a transactional position.

Agency 138

Agency Hotels Healthcare Construction 138

Ronn Torossian

SEPTEMBER 9, 2018

As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication , the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are combining to transform how we create and distribute messages and measure the impact of narratives. That’s not to say public relations as a whole is changing dramatically.

Measurement 150

Measurement Tools Social Media Blogging 150

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Agility PR Solutions

SEPTEMBER 10, 2018

Women entrepreneurs are increasingly optimistic about the future—and this sector is leading the digital transformation, according to the 2018 Women Business Owner Spotlight from Bank of America. The annual study of more than 1,000 entrepreneurs across the country found increased confidence toward future revenue growth, as 58 percent of women entrepreneurs expect their revenue to increase […].

Banking 107

Banking Study Marketing Publicity 107

Sword and the Script

SEPTEMBER 11, 2018

Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. It’s not just that change is making this happen faster, it’s the change itself is coming faster too.

Software 97

Software Comparison Content Marketing Measurement 97

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

Trends 94

Trends Trade Shows Community Instagram 94

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Shift Communications

SEPTEMBER 12, 2018

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be.

Writing 83

Writing Exercises Pitching Blogging 83

Agility PR Solutions

SEPTEMBER 13, 2018

A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily in broadcast and internal communications. I’d […]. The post What the tech?! Navigating the world of technology as a PR pro appeared first on Agility PR Solutions.

Technology 104

Technology Internal International Industry 104

PRSay

SEPTEMBER 13, 2018

This post is brought to you by GUINNESS WORLD RECORDS™ — a proud sponsor of PRSA. . This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old.

Conference 81

Conference Internal International Creativity 81

Critical Mention

SEPTEMBER 13, 2018

As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. So we’ve looked into our crystal ball and outlined below the future for PR pros and the skills you’ll need to succeed! Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

David PR Group

SEPTEMBER 10, 2018

Events of last week struck me regarding the concept of anonymity these days. Like everyone else, I’m curious to learn the author of the now infamous New York Times anonymous op-ed. (Analysis from Slate and the BBC is fun to read.) I will let others jump into the mud pit to wrestle over whether the author is a patriot or a coward. I’m interested in how one actually remains anonymous in the digital age.

Software 81

Software Privacy Fashion Groups 81

Agility PR Solutions

SEPTEMBER 11, 2018

Blogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging. Every business needs a blog For a new business especially, blogging can be the […]. The post A marketing communicator’s guide to effective blogging appeared first on Agility PR Solutions.

Blogging 100

Blogging Marketing Tools Brand 100

Axia PR

SEPTEMBER 14, 2018

How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.

How To 76

How To Marketing Media 76

PR News

SEPTEMBER 10, 2018

Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued. The post Trashy Thoughts for Clear-Minded Communicators appeared first on PR News Blog.

Communications 75

Communications Blogging 75

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Steve Barrett on PR

SEPTEMBER 14, 2018

Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.

Conference 74

Conference Industry 74

Agility PR Solutions

SEPTEMBER 12, 2018

The post No, Millennials’ attention spans aren’t shrinking—they’re getting more selective appeared first on Agility PR Solutions.

Trends 103

Trends Publicity 103

Axia PR

SEPTEMBER 12, 2018

It’s just a matter of time before a crisis hits, and if you’re not prepared, it will show. Following the three R’s of a crisis: regret, reform, and restitution will help your company handle the situation and protect your reputation. Here are five tips to help you manage a crisis.

Crisis 73

Crisis Reputation Company Crisis Communications 73

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. We are excited about attending ourselves! Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance.

Conference 66

Conference Crisis Management Survey Big Data 66

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Garrett Public Relations

SEPTEMBER 14, 2018

It’s time for this week’s PR Crisis of the Week post, where I give an overview of some of the brands who found themselves in crisis mode. This week in PR crisis news, we have a major news network, a former social media darling – and strawberries? CBS News In case you somehow missed the […]. The post PR Crisis of the Week: CBS, Snapchat and — Strawberries?

Crisis 65

Crisis Social Media Brand Branding 65

Agility PR Solutions

SEPTEMBER 10, 2018

Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season. According to the second annual Mobile Holiday Report from growth marketing platform YouAppi, one-third of mobile marketers […].

Mobile 87

Mobile Report Marketing Communications 87

HMA Public Relations

SEPTEMBER 14, 2018

A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine. One is a sports reporter […]. The post When social media is really social appeared first on HMA Public Relations.

Social Media 72

Social Media Sports Media Google 72