Waxing UnLyrical

FEBRUARY 20, 2013

Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Bad Pitch Blog

FEBRUARY 21, 2013

'Ken Wheaton is Advertising Age ''s managing editor. He''s also an author. Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. But I''m outing him, with his permission, because it''s the exact opposite. Ken''s bio on the Age Age site notes "short, to-the-point e-mail queries are appreciated.

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Waxing UnLyrical

FEBRUARY 19, 2013

If you decide to jump ship and start your own business (as I detailed in Part I of this post ), here are some balancing acts you will have to consider. 1. Niche vs. breadth. I had some entrepreneurs tell me that starting a business is like starting a band: Take EVERY gig. Play EVERY show. Extend as far as you can. Get a portfolio. Others told me to focus.

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Waxing UnLyrical

FEBRUARY 21, 2013

It’s February, and besides fixating on when I’ll be able to venture out in the morning for work without being swathed in multi-layered warmth, I allow myself a moment to get all romantic, buy my wife roses, and celebrate that wonderfully-contrived concept called “ Valentine’s Day.”. Image: George Eastman House via Flickr, CC 2.0. A great percentage of the world’s romantically-inclined seem to have wholeheartedly embraced the notion that it’s important one day a year to show someone how much h

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

FEBRUARY 22, 2013

When I decided to hire a virtual assistant, I had no idea how much I’d learn from the process. Here’s the story: As you know, I’ve relaunched my business (new website coming soon, I’m so excited to share it with you!) and have very specific areas I want to grow it in. I’ll tell you more about those later, but there were a couple of things I realized when I made the decision to dust off my entrepreneurial shoes: 1.

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