Sat.Feb 02, 2013 - Fri.Feb 08, 2013

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that t

B2B 92
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What Led You to PR or Journalism?

Journalistics

Time for some reminiscing. Think back (for some of you, think way, way back). What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? If the latter, what did you do before? If I’m asking you to share your story, it’s only fair I share mine. I wrote for my high school newspaper and loved it.

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

I always feel a great paradox at the beginning of the year. On one hand, the year is ending. We get the distinct feeling of being out of town. Things lull into a sleepy haze with the onset of the holidays. People declare to quit smoking or overeating, then go out for fine dining and drunken midnight bar hopping. Things will have to change, but give off the appearance of staying inevitably the same.

Writing 88
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Context and Community: the 2 Cs That Can Make Social Scoring Work

Waxing UnLyrical

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too. Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Sheer Joy

Waxing UnLyrical

My usual MO when I go to bed is to read for a while before the Zs actually kick in. Either I read, or I play a game (or several) on my iPad, or I surf Facebook to see what I missed during the day. On Wednesday night, I saw a video a friend had shared from a Page she had liked. Typically, even if I have a look at those videos or photos (often it’s a snarky someecard … yes, I have a lot of snarky friends), I don’t actually comment or like it myself, because then I get caught up i

YouTube 86