Sat.Feb 09, 2013 - Fri.Feb 15, 2013

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A Valentine’s Day Gift to Businesses

Waxing UnLyrical

I know, I know. . You’re tired of posts telling you to use Valentine’s Day that show you “Five Ways to Show Your Clients Some Valentine’s Day Love,” or “How Not to be a Bloody Valentine,” or “A Valentine From My Business to Yours.” You’re not? Oh, ok. Then I might file away some of those headlines for future posts.

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Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

Caffeine. There is no way I can start my day without a cup of coffee. (I’m sure most of you reading this post have an addiction to either coffee or tea.). For all the coffee lovers in Delhi, Starbucks comes to India ! I’m glad that at last I’ll get to drink the “Starbucks” coffee. The sinful coffee that I’ve heard so about from my friends and family, but haven’t had a chance to taste.

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Map to Business Strategy: Geoff Livingston on #measurePR

Waxing UnLyrical

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac , right?), what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view.

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When Chinese New Year Made for Smart Customer Service and PR

Waxing UnLyrical

This year, Chinese New Year celebrations started yesterday. In some parts of the world, today is an official holiday as well. So Gong Xi Fa Cai to you and yours in this Year of the Snake. If you have heard of, or are familiar with, the practice of “finding hooks” for your public relations efforts, then you’ll know that trying to play off holidays and popular celebrations is one such hook (when appropriate).

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Taking Your Blog Post Series on the Road

Waxing UnLyrical

Guest post by Nick Kellet . Innovation often comes from combining or subtracting or inverting existing ideas or processes. This process is well articulated in Thinkertoys by Michael Michalko. Image Credit: Nicholas_T via Flickr, CC 2.0. There’s lots of great examples, but here are four: Combine: gas engine + battery power = hybrid car. Subtract: remove the keyboard from a Blackberry and you get an iPhone.