Sat.Jun 30, 2018 - Fri.Jul 06, 2018

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The Perils Of Patriotic PR And Marketing

ImPRessions - Crenshaw Communications

Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for it to be pandering to patriotism in hopes of riding a red, white, and blue wave.

Marketing 149
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7 Tips For Handling Crisis Communications on Social Media

Ronn Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. A network of multiple channels, real-time delivery, and speedy sharing makes it harder for PR agents to manage the spread of information.

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The 3 biggest PR measurement mistakes

Axia PR

It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters. However, measuring incorrectly could really do some damage, so make sure to avoid the three biggest measurement mistakes made in the PR industry.

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On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

Deirdre Breakenridge

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the Univ

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations.

More Trending

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72 stats that will help you become an SEO wizard

Agility PR Solutions

A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best. Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need […]. The post 72 stats that will help you become an SEO wizard appeared first on Agility PR Solutions.

SEO 127
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Using PR to Build your Brand

5W PR

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.

Brand 114
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What U.S. Service Members Can Teach Us About Communications

PRSay

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. Department of Defense (DOD). The program’s mission is to increase public understanding of national defense by giving American business and community leaders the opportunity to directly observe and engage with the U.S. military.

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4 Reasons Blogs Are Still Good For Business

Prowly

In 2018, blogs are still good for business. Through blogging, you can reap several key benefits that make the practice worthwhile—from new leads to better website traffic to a way to connect with customers. Curious to learn more? The post 4 Reasons Blogs Are Still Good For Business appeared first on Prowly Magazine.

Blogging 144
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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It’s time to declare your independence from bad press releases

Agility PR Solutions

July 4th is upon us, and people across the United States are working on perfecting their grilling skills, preparing American flag décor to be hung up, and trying to figure out how to make the most of a holiday that, unfortunately, falls on a Wednesday this year. With all of the celebration surrounding what has […]. The post It’s time to declare your independence from bad press releases appeared first on Agility PR Solutions.

How To 122
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What will IGTV’s role be in your social media mix?

Communications Conversations

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

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9 ways to amplify your earned media coverage

Axia PR

How to recycle your media coverage to gain more visibility. Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.

Media 76
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Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at the bottom of news sites. Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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PR writing in focus: The ABCs of AP style

Agility PR Solutions

Does it drive you crazy when you see EST during daylight saving time? Or when someone mentions daylight savings time? You and I clearly share a love for AP style. Two of the most common cringe-worthy errors that come across my desk? Times Correct: 9 a.m. Incorrect: 9am, 9AM, 9:00 a.m. Titles Correct: Director of […]. The post PR writing in focus: The ABCs of AP style appeared first on Agility PR Solutions.

Writing 116
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When Is Your Independence Day?

PRSay

We’d all love to be financially independent and not have to work at all. I don’t have anything for you on that today. But we’d also like to be independent in where and when we work, and that’s closer than you think. This might sound idealistic, but I firmly believe it’s entirely pragmatic and achievable. You can build a great track record and communicate it to your bosses so clearly that you get to set your hours and work space.

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What's the purpose of public relations?

Stephen Waddington

What’s the role of PR in a world in crisis? This is the question I’ve been asked to address with a panel of practitioners at BledCom this weekend. Trust in organisations is at an all-time low. Seemingly every data points to a breakdown in the relationship between individuals and government, business, non-governmental organisations and media. The rationale is well rehearsed.

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Putin’s world cup gamble is a PR masterstroke 

Mark My Words

As Koke missed the second penalty and the whole of Russia erupted in a frenzy worthy of a Tolstoy epic Stanislav Cherchesov, with a face chiselled out of Russian granite, barely broke his Stakhanovite visage. It’s reported that the head coach had received a call from Putin before the match for some “encouraging words”. Steely Stan has bought some time now his team remain in the championship and his transfer to a club in a far-flung peninsula neighbouring Mongolia has been delayed.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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7 strategic tips for your organization’s crisis-management plan

Agility PR Solutions

Sooner or later, every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. While the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious. If you’re in the wrong, you […]. The post 7 strategic tips for your organization’s crisis-management plan appeared first on Agility PR Solutions.

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When we celebrate PR/social media success why do we always zero in on impressions?

Communications Conversations

There’s a huge dichotomy going on in the PR/social industry that’s been bothering me for a while now and I just want to talk about this for a minute today. The topic: Using impressions as the key success metric when we celebrate case study wins. We see it all the time. In fact, I just saw it this week when a friend, and someone I, and many people, respect, showcased a case study he/she had recently worked on.

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PR Lessons From Las Vegas

Barokas

PR Lessons From Las Vegas. Anyone who has been to Las Vegas (or seen the Hangover) knows that the strip is filled with glitzy hotels, casinos, amphitheaters and enough entertainment to provide even the biggest thrill-seeker with everything they could want. It’s also full of life lessons, including a few that relate to PR. Las Vegas, a city known for risk, that often comes with very little promise of reward, in many ways serves as a metaphor for a day in the life of a PR practitioner.

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Seven Ways to Get Into PR, Even with No Experience

Prohibition

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness. This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […].

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How to Get Started with Inbound Marketing [Infographic]

Inbound PR

74% of organisations globally conduct inbound marketing as their primary approach to marketing. According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days. The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correct

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Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July?

HMA Public Relations

Break out the hot dogs and cue the fireworks! Wednesday, July 4, 2018, marks our great nation’s 242nd birthday. So how do we, the great people, […]. The post Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July? appeared first on HMA Public Relations.

Travel 44
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Seven Ways to Get a Job In PR, Even with No Experience

Prohibition

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 effective influencer marketing strategies you need to know

Agility PR Solutions

Influencer marketing has become one of the most popular digital marketing methods used by marketers these days. The increase in its popularity is due to the success it has brought to the brands and businesses who have adopted this method of online marketing. According to The State of Influencer Marketing 2018, out of 86 percent […]. The post 10 effective influencer marketing strategies you need to know appeared first on Agility PR Solutions.

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How to sound good in your next podcast interview

Muck Rack

How to sound good in your next podcast interview

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Pump Up The Volume

HMA Public Relations

Have you noticed that you can watch and hear the latest news, weather and other information at the gas pump? This is known as targeted messaging. The post Pump Up The Volume appeared first on HMA Public Relations.