Sat.Apr 09, 2022 - Fri.Apr 15, 2022

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A PR Spring Cleaning Checklist

ImPRessions - Crenshaw Communications

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. Just like the tradition of ‘spring cleaning’ a home, PR teams should consider cleaning up daily tasks to start the new quarter and season on a fresh note. . Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or

Pitching 296
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Joining IR and PR Departments

Ronn Torossian

Public relations and investor relations departments tend to work separately from each other within corporations. With the help of today’s collaboration tools, they can share each other’s resources in order to benefit everyone. After all, investor relations is a function of public relations, while public relations works for investor relations.

Resources 195
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7 Selling Tips That Will Get Your PR Contract Signed

Prowly

Did you know when you got into PR agency work how much selling would be involved? Not just selling your pitches to the media, but selling prospective clients on signing new PR contracts with you. It’s the foundation of your entire PR business, and it ultimately determines whether your agency will grow, become stagnant, or […]. The post 7 Selling Tips That Will Get Your PR Contract Signed appeared first on Prowly Magazine.

Pitching 188
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Frank Strong on the State of PR Tech

Flack's Revenge

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest. Agencies need to decide how much to spend and how to earn ROI from their tech investments.

Software 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose can make better products, offer better services and attract better employees.

Brand 296

More Trending

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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. Before I was born, my parents brought a Golden Retriever puppy into the family. When Happy was diagnosed with cancer, they faced a difficult choice: Amputate her leg or put her to sleep. As my parents were just starting out and the surgery was expensive, they made the hard decision to put her down.

Employee 187
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4 ways to leverage broadcast experts to position your brand

Agility PR Solutions

Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become harder to pitch segment producers editorial opportunities featuring your brand. However, […].

Brand 175
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Transformation for everyone: How a scale-up and a sprinter can learn from each other

Presspage

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi? Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024.

Training 148
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Nike’s Marketing Strategies

Ronn Torossian

Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. History The company was founded by William. J Bowerman […]. The post Nike’s Marketing Strategies appeared first on.

Strategy 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Recession warning: what’s your plan?

Stephen Waddington

The Government’s own economic indicators are bleak. Now would be a good time to check your recession fitness. It’s hard to believe that there could be a recession looming walking around towns and cities in the UK. Airports and ports are busy with people getting away on Easter breaks. We’re still dining out and travelling on a post pandemic euphoria.

Energy 131
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Why many small businesses value social media over all other digital marketing channels

Agility PR Solutions

Twenty-five percent of small businesses consider social media their most successful digital marketing tool in 2022—and though it remains the top choice, this is a notable decrease from 2021’s findings where 73 percent of the participants found social media to be their most fruitful channel, according to new research from data-driven portfolio website Visual Objects. […].

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Prowly #PRChat with Stefany Elliott, Founder of The Same Paige

Prowly

Ready for another dose of Prowly #PRChat, a series of mini-conversations with PR pros? This time, it’s Stefany Elliott, founder of The Same Paige communications agency. With her focus on the hospitality industry, Stefany gets an up-close look at lots of trends and sometimes even insider info on The Next Big Thing. Here’s what she […]. The post Prowly #PRChat with Stefany Elliott, Founder of The Same Paige appeared first on Prowly Magazine.

Trends 104
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Using Public Relations for Publicity

5W PR

No matter the size of a business, every company depends on its reputation to achieve success. That’s what makes public relations a key tool for managing businesses and helping them improve their public images. . Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Yet this tool is often overlooked.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Booming PR industry is based on a finite resource: People

Steve Barrett on PR

The communications industry is flourishing and demand for services has never been higher, but that has led to a squeeze on the human capital that is the essential raw material of the business.

Industry 136
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The ROI of customer empathy: Understanding the role empathy plays in overall success

Agility PR Solutions

New research from video-based human insight firm UserTesting looks at the role CEOs play in building a culture of customer understanding and the impact customer empathy has on driving innovation, digital transformation, financial performance, and ultimately business success. In a business world where customer sentiment and loyalties can shift overnight, the C-suite has quickly realized that […].

Financial 156
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Crystal clear: “no dispute” defences unlikely to succeed at adjudication enforcement

Practical Law Construction

While defendants in adjudication enforcement proceedings often assert jurisdictional defences as a matter of course, Eyre J’s judgement in BraveJoin Co Ltd v Prosperity Moseley Street Ltd is a reminder that – in practical terms – they will rarely succeed, particularly where they rely on the absence of a crystallised dispute. BraveJoin Co Ltd v Prosperity Moseley Street Ltd.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services. There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Shortly after, Propel, raised an impressive seed round (details follow below).

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Top PR Strategies for SaaS Companies

5W PR

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. They have to figure out more cost-effective options for achieving the same PR goals.

Company 88
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5 more ways you can use tech to improve your company’s PR

Agility PR Solutions

Public relations is an essential component of any company’s branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden. Here are five ways you can use technology to improve your […].

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Are You A Bad Client?

Bianchi Biz Blog

Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!”. And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.”. I’d like to believe there are no bad agencies … and no bad clients. ( Well, except for maybe one, but that’s another story for another time …).

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Elon Musk & Twitter, Kinder, and inflation: Daily spotlights for the week of April 11th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of April 11th. This week, Elon Musk’s Twitter stunt continues, and Kinder products face a recall before Easter. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 11th: Elon Musk declines to join Twitter’s board. In an abrupt reversal, Twitter’s CEO Parag Agrawal announced late last night that Elon Musk would not be joining Twitter’s board after all, less than a week after origina

Twitter 78
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Transformation for everyone: How a scale-up and a sprinter can learn from each other

Presspage

We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to share his story with you. Who is Levi? Levi Hazes is an inspiring example of a young, courageous, dedicated athlete who devotes his time to daily training to achieve his current number one goal - to compete in the Olympics in Paris in 2024.

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How brands can build lasting relationships with Gen Z through AI and automation service

Agility PR Solutions

While 88 percent of Gen Z consumers are loyal to five or fewer companies in total, nearly a third (31 percent) have become loyal to a new company in the past year, new research from cloud contact firm Talkdesk reveals. As their buying power grows, this presents both an opportunity—and major challenge—for brands to win […]. The post How brands can build lasting relationships with Gen Z through AI and automation service appeared first on Agility PR Solutions.

Brand 147
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Chartered PR status still isn’t respected as much as in other professions

Stuart Bruce

Respect for chartered PR professionals has increased and provides a competitive career edge A new study from the Chartered Institute of Public Relations (CIPR) and … © Stuart Bruce - Chartered PR status still isn’t respected as much as in other professions was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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Marketing for National Pet Day

5W PR

Holidays and days celebrating pets are great ways to reach pet-loving communities. Pets are becoming extremely popular among millennials. They are beginning to spend a large portion of their incomes on their furry friends. As pet ownership rises, pet products and pet service industries are booming. Given below are some marketing strategies that can be used to reach pet owners on National Pet Day.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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#MediaMonday – Erika Smith Royal

HMA Public Relations

We are back with another #MediaMonday! Today's feature comes to us from Erika Smith Royal, the editor of Arizona Real Country the Magazine as well as production director and an on-air personality at 96.3 Arizona Real Country. Learn more about her!

Media 89
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5 essential components of digital workspaces

Agility PR Solutions

A digital workspace is also called a virtual workspace. It includes a set of technologies that centralize the management and delivery of applications and desktops. It lets employees work securely from any geographical location by using any device. It provides users with experiences that range across platforms, locations, and device ownership models, allowing them to […].

Employee 147
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What PR Professionals Can Learn From Sales

Culpwrit

By Katie Brenneman Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel. Although PR doesn’t focus as much on making a transaction, it does find itself in the middle of closing deals, communicating, and growing relationships. Something sales teams know a lot about. Taking a deeper… Continue reading What PR Professionals Can Learn From Sales.