Onclusive
DECEMBER 14, 2015
Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […].
Ronn Torossian
DECEMBER 16, 2015
How Well Do Your Marketing Strategies Perform? At the end of each marketing campaign, businesses review how well their marketing strategies have performed. Businesses who have relied heavily on Influencer Marketing to solve their sales and marketing problems find this particular strategy doesn’t produce expected results. Analyze the Problems There are two types of reach in marketing: Paid reach and organic reach.
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Cision
DECEMBER 14, 2015
Today, we are proud to announce that Cision has agreed to acquire PR Newswire, the premier global provider of multimedia platforms. By combining resources, Cision and PR Newswire will deliver a comprehensive suite of communications, social media, insights and analytics offerings, plus services to support clients today and into the future. Consumers will have access to global technology and service, deep relationships with media and influencers, and comprehensive research on trends and best pract
Rock the Status Quo
DECEMBER 16, 2015
From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Resolution Blog
DECEMBER 17, 2015
The ‘unique user’ metric is fast becoming the AVE of the online PR world. Site ‘unique users’ is still being used by many PR teams however it doesn’t hold a great deal of meaning as it doesn’t tell us what impact our coverage had. Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
DECEMBER 15, 2015
As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), will your client stand out as one of those luminaries in their industry? There are plenty of experts, but only a handful of them become recognized thought leaders in their fields. As their trusted advisor, you can help them take the leap from knowing a lot to becoming known for their ideas.
Flack's Revenge
DECEMBER 15, 2015
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new to this meetup but will definitely be coming back, as I am extremely interested in PR innovation.
The Resolution Blog
DECEMBER 16, 2015
‘How can PR innovate’ is a question I’ve been asking for a while now. Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.
Shift Communications
DECEMBER 14, 2015
Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care in choosing them. As part of our READ framework for social media influence , we download and analyze the social media posts of influencers over the past 365 days in order to audit their effectiveness.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
DECEMBER 16, 2015
If DIY-ing your own press releases , media pitches and PR management isn’t an option for your brand, it’s time to start looking at other options. Not managing your PR, however, can keep your brand from being found online, so it’s critical that you choose someone else to manage it for you. If you’re not looking to hire a full-time PR manager in your business, consider working with a PR consultant.
Communications Conversations
DECEMBER 14, 2015
Almost two years ago, I ranted on this blog about how I was done with coffee meet-ups. Apparently, a lot of people were listening. I’ve heard jokes, smart remarks and comments from too many friends to list here about that post over the last year-plus. And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to c
Stuart Bruce
DECEMBER 14, 2015
Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Photo @h_kirigo. In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social media in public relations and corporate communications.
Shift Communications
DECEMBER 16, 2015
In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work for clients that everyone should address. It’s important to address any issues that crop up as soon as you can, so schedule some time to take a look in the next couple of weeks while thing
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
DECEMBER 12, 2015
Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Want proof? Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.
Ishmael's Corner
DECEMBER 14, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between the media and PR can resemble a tug of war. But it’s not like the tug of war at your grade school birthday party when the mom splits the kids into two equal teams – also making sure that the big kids are equally divided – and shouts “go!
Communications Conversations
DECEMBER 17, 2015
In this episode of the Talking Points Podcast, Kevin and I discuss trends impacting corporate communicators in 2016, the recent GE #DigitalSnowGlobe campaign and Limelight’s State of the User Experience Report. SHOW NOTES – December 17, 2015. . “Seven Tech Trends Chief Communications Officers Should Track in 2016”. [link]. . SPOTLIGHT: “GE #DigitalSnowGlobe: Magic of Tech Meets the Holidays”.
Shift Communications
DECEMBER 17, 2015
Rapid response is a critical tactic in any strong PR program. Offering reporters your client’s reactions to breaking news not only helps secure coverage – particularly with much-coveted business press – it also helps form relationships with reporters and positions company spokespeople as true thought leaders. At SHIFT, every team member shares the responsibility of scanning the news throughout the day and looking for opportunities to insert our clients into the current news agenda.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
DECEMBER 14, 2015
A piece of content is only as good as the strategy behind it. You may have a great idea, but it won’t do your brand any good if it’s doesn’t contribute to your business goals. Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Once you know where you want to go, you can create the content that will get you there.
Ishmael's Corner
DECEMBER 16, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I suppose there’s a reason that “time flies” became a cliché. It does. I think 2015 saw a better product from Ishmael’s Corner. It certainly looks better, finally bulldozing the original design and bringing the “look and feel’ into the 21st century.
Sword and the Script
DECEMBER 15, 2015
by Frank Strong. In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. He fairly recently made a credible argument that Nike should have acquired Grantland when ESPN moved to shutter the site amid controversy: Nike spends about $8 million dollars per day trying to get people to buy their stuff.
Shift Communications
DECEMBER 18, 2015
T-swizzle is one of the most powerful women according to Fortune’s most recent list and stole the spotlight as one of the most powerful women in entertainment this year too, according to Forbes. There’s certainly a reason that she’s such a powerful entertainer, which means there’s a lot we can learn from her in life and in business. From who she has become as a person, the decisions she made along the way, to the lyrics of her music — this girl has a lot of “lessoned learned” and plenty o
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
DECEMBER 18, 2015
Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. If you aren’t empowering your employees on social, it could have a negative effect on your brand’s reputation. In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Scott Stratten explains why brands need to use a social listening tool to pay attention to what their employees are s
Stuart Bruce
DECEMBER 15, 2015
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Engage PR
DECEMBER 15, 2015
By Chris Rae, Engage PR account executive. Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. The aim of the event was to highlight how the tourism and food and drink industry in the North-east of Scotland continues to grow and support the local economy – something of particular importance given the current downturn in the oil and gas sector.
Shift Communications
DECEMBER 15, 2015
Vine is like the Twitter of YouTube. Both have restrictions on what used to be long-form mediums – in Twitter’s case, it’s character limit; in Vine’s case, it’s the number of seconds your video is allowed to be (it’s six, by the way). You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mindful Marketing
DECEMBER 17, 2015
By Susan Sweenie. For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.
Waxing UnLyrical
DECEMBER 16, 2015
Guest Post by Elise Mitchell. One of the things I hear leaders talking about more frequently is innovation. Good thing, because it’s essential in today’s rapidly evolving business environment. Innovation keeps you in the game. While we all boldly buy into that thinking, in the back of our minds we’re asking, “How in the world can we get it done?” Starting new things sounds exciting, but it also sounds daunting and expensive.
PR in High Definition
DECEMBER 18, 2015
We all love shopping, especially at Christmas time for your nearest and dearest. But what if you could raise money for charity whilst you shopped, all for free…? This is the essence of Give as you Live, which works with more than 4,000 of the world’s biggest retailers to redirect a percentage of each purchase to a […]. The post #MerryGivemas everyone – Firefly works with Tots100 to boost Give as you Live donations appeared first on Firefly Communications.
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