Sat.Jul 14, 2018 - Fri.Jul 20, 2018

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When A Founder Does PR Damage

ImPRessions - Crenshaw Communications

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. From Steve Jobs to Marc Benioff, the examples of PR-savvy founders are varied, but they share many of the same attributes.

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If You’re a Modern Communicator, Then You THINK AHEAD

Deirdre Breakenridge

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

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Want to Reach a Journalist with Your Pitch? Make Sure You Are Reading/Watching Them First

Business Wire

Seven journalists from the greater Seattle area recently shared a bevy of tips and insights about how they work, how they like to be pitched, and what drives them crazy. Many of those tips are included below … but I am well aware of the ever-shrinking attention span and am willing to bet you are not going to read all the way to the end. I don’t think you can do it.

Pitching 159
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Making Inbound PR Happen – Webinar by Iliyana Stareva From HubSpot

Prowly

What is inbound PR and how can it help your message reach the media and direct audiences? How to create a newsroom that drives leads? You’ll be able to find out the answers to these and many other questions on July 30th during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author or a recently published book about inbound PR.

Media 151
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

More Trending

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Developing A PR Campaign For International Hotels

Ronn Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game.

Hotels 131
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Top 5 Most Effective Types of Social Media Advertising in 2018

Prowly

Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. Keeping you updated is the reason why I’ve created this list. The post Top 5 Most Effective Types of Social Media Advertising in 2018 appeared first on Prowly Magazine.

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“Stand for something or stand for nothing”: How brands are taking on being socially conscious

NewsWhip

The role of the brand has evolved. We talked to Edelman, Reebok, Unilever, and Aetna about being socially conscious. In the past, brands were simply selling their products to consumers. The relationship was mostly impersonal, unlike today, where social media puts consumers directly in contact with brands. Nowadays, social media users expect their favorite brands […].

Brand 112
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Media relations mentoring—6 common pitching errors to avoid

Agility PR Solutions

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free. Sign up now! Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a […]. The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Defining Your Online Brand In 2018

5W PR

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. A brand is actually a company’s reputation – the things that people think about them, and the image that they have both online and offline. In today’s digital world, every company has a brand whether they like it or not.

Brand 97
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What Is Inbound PR and Why Is It Worth Your Communication Efforts?

Prowly

What is inbound PR and how can you put it into practice? I’ll discuss this topic with Iliyana Stareva, Global Partner Program Manager at HubSpot and author of the recently published book “Inbound PR. The PR Agency’s Manual to Transforming Your Business with Inbound” that will change the way you handle PR once and for all, and — even more importantly — will do a lot good for you.

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How to get more PR budget: Making the case to your CFO

Muck Rack

How to get more PR budget: Making the case to your CFO

How To 128
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Five things all companies can learn from the Papa John’s PR fiasco

Agility PR Solutions

The PR crisis that Papa John’s is currently facing due to racially insensitive comments by its founder, former CEO and now former board chair, underscores the potential risk of putting all of your marketing eggs in one basket. For years, John Schnatter has been the face of the popular worldwide pizza delivery business. From television […]. The post Five things all companies can learn from the Papa John’s PR fiasco appeared first on Agility PR Solutions.

Company 107
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Bupa expands global newsroom network

Presspage

A global healthcare business, Bupa currently employs over 78,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, the USA, Brazil, the Middle East and Ireland, and many more through associate businesses in Saudi Arabia and India. It has over 15.5 million health insurance customers, provides healthcare to around 14.5 million people in clinics and hospitals, and looks after over 23,300 aged care residents.

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Open Memo to Mark Zuckerberg - It’s Okay To Call Out Nazis

The Stalwart Blog

Amidst other news of the week, this little story about how Facebook Founder and CEO Mark Zuckerberg inserted a ginormous foot in his mouth got pushed aside. At its core appears the idea that, while Mark personally found Holocaust deniers abhorrent and offensive, he felt compelled to allow their hateful speech a platform on the popular social media property under the guise of free speech.

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Tips for Advancing Your Career in PR

Critical Mention

Advancing in the PR industry can seem daunting. But not to worry–we’re here to help! We have insider knowledge on how to successfully change your habits to emulate practices of highly successful PR pros, helping you make noticeable impact in your company and move your career ahead. To get to the top in an extremely competitive market, aspiring PR pros need to be strategic and adaptable.

Banking 77
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How community relations can outpace even your best media hit

Agility PR Solutions

If the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as dunking cookies into milk. “Michael, I need a placement […]. The post How community relations can outpace even your best media hit appeared first on Agility PR Solutions.

Community 101
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What’s PR’s Role In The Media Interview?

ImPRessions - Crenshaw Communications

Should a PR person participate in client media interviews? Most would say yes, but that participation is usually limited. In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. Few professionals advocate for interrupting or stopping an interview midstream, or shouting objections like a defense attorney.

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This Week in Crisis PR

Garrett Public Relations

Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception. On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please): PR Crises of the Week This week, the list includes: Papa […]. The post This Week in Crisis PR appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Crisis 61
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Copywriting Mistakes That Will Hurt Your PR Campaign

Critical Mention

As a PR pro, one of the most important tools in getting your message across is your copy. You’re in business to provide value and build a relationship with your target audience–and copywriting errors can make this challenging. So, we’re diving into copywriting mistakes that could potentially hurt your PR campaigns and providing some tips on how to avoid them.

Writing 63
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Common misconceptions in PR that need addressing now

Agility PR Solutions

Like any industry, digital PR is full of misconceptions, rumours and differing opinions. However, as digital PR also has to dip its toes in the ever-changing SEO world too, these misconceptions are more frequent and greater in number. In this post, I will look at some of the mysteries in the digital PR and link […]. The post Common misconceptions in PR that need addressing now appeared first on Agility PR Solutions.

SEO 99
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

I usually have a rule for folks I profile in this series: I must have met them in person. Simple rule. And I’ve followed it to the letter of the law. Until today. I’ve “known” Christian Plewacki for years. That is, I’ve followed him on a combination of Twitter and LinkedIn. And, I’ve always respected his viewpoints.

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World Cup 2018: Gareth Southgate and Harry Kane the biggest winners as England’s run in Russia boosts commercial appeal of key figures

Mark My Words

Even in defeat, there was an undeniable feel-good factor around England at the World Cup. You only need to look at Marks & Spencer reporting a doubling in sales of waistcoats to see the value that a Southgate-led run at the World Cup can have on a brand. For public relations expert Mark Borkowski, the aura that Southgate created has made him an “absolute winner” of the tournament in Russia, which finished on Sunday.

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How PR Pros Can Be More Data Driven

Critical Mention

The world of PR is changing faster than ever, and there’s a constant pressure to keep pace. Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line.

Data 60
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Media mentoring—who really decides on coverage in newsrooms?

Agility PR Solutions

Who really decides which stories receive play in the media? Technically, executive producers (broadcast) and editors-in-chief (print and online) reserve final judgement. Realistically and more complex, anyone with authority in a newsroom can accept or kill a pitch at any time. “It’s really a collaborative effort depending upon the pull and influence of each individual member […].

Print 90
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

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Huge demand for Gareth Southgate – as after-dinner speaker

Mark My Words

England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers. Rupert NeateLast modified on Fri 13 Jul 2018 17.10 BST. England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers. Mark Borkowski, a PR and branding expert, said the team’s humble and understated approach would draw many big brands back to football.

Brand 60
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Why haven’t there been more small PR and social firms founded in the last 10 years?

Communications Conversations

I was all set to write a post I was going to title “The PR agency family tree.” I was modeling it after a great article in the Minneapolis Star Tribune last weekend featuring the Minneapolis advertising agency family tree. But, as I started to research this “family tree” I started to see a trend. There really aren’t that many “new” small PR or social firms.