Sat.Dec 05, 2015 - Fri.Dec 11, 2015

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3 Press Release Headline Examples That Put People to Sleep

Cision

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release. Rather than tell you how to write a press release headline, in this post I want to tell you how not to. I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve see

Examples 205
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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Here are the 7 lessons: 1.

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How PRTech Can Pump Up Your 2016 PR Planning

Onclusive

If you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close. In the midst of crafting strategies, brainstorming campaigns, and ideating stories, be sure to check out our recently refreshed PRTech Ecosystem. My, how far we’ve come! In just one year, […].

Strategy 183
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What You Really Have to Prove

Ronn Torossian

Running a business does not have to be rocket surgery. With all the self-help books out there – all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get lost in this very simple fact: it’s really not that complicated. Sure, it can be “hard” or “expensive” or “stressful” … but it’s not that difficult.

Blogging 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Ride the Wave of Influencer Marketing

Cision

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of surveyed communication professionals already employ the tactic. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. But how to get in on it? And why should you? Maybe these reasons will do the convincing.

How To 187

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Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. “Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If a comma is out of place in a legal document, there could be costly repercussions for a client. Lawyers also want to protect their territory—if they replace legalese with plain language, clients won’t need them in every transaction.”.

Writing 129
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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

(Photo Credit: Deposit Photos, Canva). I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. That dreaded lull. That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?

Pitching 109
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How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

A few months back, President Obama used question-and-answer site Quora to answer some topical questions about Iran (at the time he was trying to build support for his Iran Nuclear Deal). I read about his Quora post on VentureBeat , one of over 7,800 press mentions of his answer on the site. It struck me as odd that Quora would be an appropriate place to perpetuate this sort of messaging.

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Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism.

Pitching 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Aspirations of a PR Agency

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Minus the pomp and circumstance, I joined our U.S. GM Steve Burkhart in delivering the State of the Agency to our U.S. staff this week. I look forward to the presentation and the give and take with the team. The preparation forces me to step away from the day-to-day fray, take a breath, enjoy a.more.

Agency 93
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The Citizen Analyst Manifesto, Part 5: Seek truth in your data

Shift Communications

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Seek truth in your data, yet not hold it too high. When we talk about data, we’re talking about truth. The truth that lies in a set of facts, and the insight we hope to glean from those facts. Yet truth also requires clean data, data we’ve collected accurately, without error or bias.

Data 78
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Free Tip Sheet! How to Score Coverage By Pitching on Social

Cision

We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon? You must take time to build rapport. If you use the right media database , you can easily sort through profiles to build media lists and engage with relevant contacts on their preferred platforms.

Pitching 184
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Optimizing Your Content in the New SEO Environment

Marketwired

[By Aaron Broverman]. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-c

SEO 90
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Pure Marketing Genius: The Force Behind Star Wars

The Stalwart Blog

Like a boxer saving their hardest punch for the 12th round, the marketing world has reserved its best for last in 2015. Next week, the Star Wars franchise returns with the highly anticipated Star Wars: The Force Awakens. The film marks the seventh installment of the illustrious series and the first since Walt Disney Studios acquired Lucasfilm for $4 billion in 2012.

Film 69
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2016: The Year of the (Marketing) Monkey

Shift Communications

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. That last part is the most interesting to me. It feels like the definition of integrated is moving to a business term vs. marketing one.

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How Disney, Google & Snapchat Are Changing The Game For Native Ads

Cision

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. “Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense. Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who inst

Google 166
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Are we over-relying on data to make social media decisions?

Communications Conversations

Big data. Data-decision decisions. Data. Data. Data. Isn’t that all we’ve heard the last few years? The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. I know it’s an important component to any successful digital or social media marketing program.

Data 69
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.” Failure (if you guessed frickinmess, you were in the ballpark).

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What PR Pros Can Learn from Powerful Female TV Characters

Shift Communications

As a PR expert, you likely find professional inspiration in many different places. For instance, you may feel inspired after sitting down with the CEO of your company. Or perhaps you hear about a really outstanding, creative campaign that inspires you to be more ballsy in your PR approach. While both of the above examples DO inspire me, I also often find inspiration outside of the typical PR bubble.

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3 Things You Need to Know About Brand Journalism

Cision

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.

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Unexpected PR questions

Prakkypedia

I was part of a ‘speed networking’ event recently, acting as the more experienced, (cough, older) PR practitioner to speak to new, emerging (and younger) practitioners about PR. It’s always refreshing to chat with people who are eager to hear more about your craft. And while there are many standard questions revolving around how to pitch to journalists and the best way to write a media release, some questions are more rare, insightful and surprising.

Crisis 60
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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SeeDepth, Cision and Meritus Media Today’s #MeasurePR Guests

Mindful Marketing

By Seedepth. Happening right now! Today’s #measurePR Twitter chat features our CEO, Christine Perkett, with Sally Falkow, Author of SMART News and Heidi Sullivan of Cision and is hosted by Shonali Burke. If you’re looking to amp up your PR results, turn PR from cost center to profit center and prove the value of PR, join us! Be prepared for a fast and fun chat with tips, tricks and insights on improving, measuring and analyzing your PR efforts.

Media 50
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Making the Shift: A Campaign Veteran Finds a New Home in B2B Tech

Shift Communications

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I quickly found that while we may all be distant cousins in the professional family tree of public relations and strategic communications operatives, political and tech PR pros operate in landscapes.

B2B 65
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4 Important Years in Copyright Law History

Cision

Sharing (content) is caring… that is if you and your team are complying with copyright laws. But when was the last time you sat your team down for training? Each week, people share content with a minimum of 11 people in their network. At first glance, that number doesn’t impress. But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially.

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PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The old adage “practice makes perfect” rings. Read More.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Preeminent Book on Marketing and PR Gets an Update

David PR Group

If I’m being honest, I have never had much use for books about public relations. When I was studying marketing and PR in college, much of the information in textbooks was dated and offered in a rote, dull manner. As time passed and new books were written, few could capture what I was experiencing firsthand as a professional PR guy, particularly as the industry had shifted dramatically in recent years.

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A Simple Way to Generate More and Better Leads

PR 20/20

We all want to generate more qualified leads for our businesses. But how do we actually do it? For many companies, this is literally a million-dollar question. This post breaks down how to think about qualified lead generation, which is important because the wrong mentality will cause you to spend enormous amounts of time and money pursuing the wrong goals.

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How to Handle Copyright’s 50 Shades of Gray

Cision

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. According to current laws in the U.S., the moment you publish anything , say, a SlideShare or blog post, it comes under copyright for the duration of your life, plus 70 years. Seems simple enough, but you know the subject can get complicated on even the best of days, if not downright messy.

How To 146