Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays.

Pitching 235

Pitching Print Creativity Blogging 235

Ronn Torossian

JULY 19, 2017

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home.

Hotels 150

Hotels Customer Service Blogging Brand 150

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend. The lines will cross in the coming months, which was inevitable, so the news is symbolic.

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Trends Mobile Advertising Advertising 159

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

JULY 20, 2017

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers to this stuff with Google Analytics.

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Analytics Google SEO Data 136

Ronn Torossian

JULY 18, 2017

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight. If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time. Your focus might also have to do with what you want to accomplish using PR.

Blogging 150

Blogging Agency Strategy Publicity 150

The Proactive Report

JULY 20, 2017

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers.

Analytics 145

Analytics Small Business Mobile System 145

Prowly

JULY 18, 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine.

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LinkedIn Brand Branding Reputation 150

Cision

JULY 20, 2017

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement. We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points.

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Communications YouTube Analytics Instagram 0

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

JULY 17, 2017

Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding. And, when you mess up, or it appears as if you may have made a mistake, you want the empathy that brings you the benefit of the doubt.

Blogging 150

Blogging Publicity 150

ReimaginePR

JULY 17, 2017

The post IWF Montreal appeared first on ReimaginePr.com.

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Prowly

JULY 20, 2017

Nowadays, starting and developing an online business is no trivial task. For as many hardships as these stores currently face, there are plenty of little-known bits of advice to help encourage substantial growth. Here are three to keep in mind. The post 3 Nifty Hacks to Grow Your E-commerce Business appeared first on Prowly Magazine.

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How To 116

Shift Communications

JULY 19, 2017

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. Why? Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

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Case Study Crisis Management Crisis Study 118

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

JULY 18, 2017

Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it. It’s true — I do know you’re busy. And I do want to help. But I’ve learned — over a long period of time and through lots of emotional growth (even occasional anguish) — that the best way I can help is to not devalue what I have to offer

Pitching 125

Pitching Writing Examples Media Relations 125

Stephen Waddington

JULY 20, 2017

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs. The building gave its name to a rule created by the Institute in 1927, aimed at promoting openness in meetings.

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Meeting Internal International Policies 109

ReimaginePR

JULY 18, 2017

The post Montreal IWF Conference 2017 appeared first on ReimaginePr.com.

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Conference 136

Steve Barrett on PR

JULY 21, 2017

The FTC wants to crack down on influencer marketing but, transparency aside, people increasingly turn to people like themselves when they are seeking information and entertainment.

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Marketing 105

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Presspage

JULY 20, 2017

Here you will find our latest infographic. This one is about the 5 essentials for a successful newsroom. Which itemst can you not do without to create a successful newsroom? Learn more in the below infographic. Are you interested in seeing more infographics? Check out our media library. We are updating our library regularly.

Infographics 105

Infographics Media Blogging 105

Communications Conversations

JULY 20, 2017

I’ve “known” Sarah Matsumoto for a long time now. But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. Recently, I started a new relationship with Sarah’s current employer, Patterson Dental, and I’ve had the chance to get to know her a bit better.

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PR News

JULY 18, 2017

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter on Sunday, July 16. Coulter, furious that she had been moved from a seat she had paid extra for on a July 15… Continued. The post Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On appeared first on PR News Blog.

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Twitter Blogging Crisis Management Crisis 107

Shift Communications

JULY 17, 2017

Thought leadership. What is it? Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. PR professionals need to transform their leaders and subject matter experts into thought leaders, and are desperately searching for help.

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Leadership How To Measurement Technology 100

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PRSay

JULY 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. However, a love of sports alone is only the price of entry.

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Sports Agency Interviews Travel 112

Presspage

JULY 18, 2017

1. Underestimate your audience. A great way to make sure your audience and journalists will not want to read your content, is by underestimating them. Providing information that your audience will likely know, explaining the obvious or straight out belittling your reader will ensure your content will be put away. Never treat your reader or viewer as an equal.

How To 90

How To Guidelines Writing Consumer 90

Barokas

JULY 21, 2017

Arguably more difficult than landing that perfect company feature in a top-tier outlet is managing and maintaining positive client relations year-over-year. As your client’s company culture morphs, executives come and go or product roadmap shifts, your trusted PR team is along for the ride, adapting on-the-fly as the company evolves. Despite the inevitable changes that you’ll experience with your client, what should never change is continually striving to maintain close relations with the client

Product Launch 74

Product Launch Sports Conference Strategy 74

Shift Communications

JULY 21, 2017

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life? All good options, although some are easier said than done. I recently graduated from college with my sights set on a career in public relations.

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Interviews Analytics Banking Sports 79

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Stern + Associates

JULY 18, 2017

As a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world. You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group.

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Leadership Strategy How To Marketing 80

Waxing UnLyrical

JULY 15, 2017

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right. And it’s where you can grow your business connections in a way that simply wasn’t possible even just a couple of decades ago.

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LinkedIn Reddit Banking Community 82

Barokas

JULY 19, 2017

Being new to things is always a mix of discomfort and energy. At the start of my PR journey, that is exactly how I feel. Leaving the marketing classroom, I was excited to finally put all of my “book” knowledge to use as part of my career. While my college classes were helpful, I find myself most often applying to PR what I learned as an assistant research analyst with my university’s research center.

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Energy Internal International Data 68