Waxing UnLyrical

DECEMBER 6, 2013

'Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you! So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view.

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Stern + Associates

DECEMBER 6, 2013

'K2 images / Shutterstock.com. Alas another Black Friday has come and gone – and I won’t miss it. Whether or not you choose to brave the masses and shop for deals on the day after Thanksgiving (or on Thanksgiving itself as was the big evolutionary step backward we took this year), I have a question: Do you in fact remember any of the stores or products behind the onslaught of marketing messages you were bombarded with in the days leading up to the big retail hunting season?

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Bad Pitch Blog

NOVEMBER 30, 2013

'photo credit: liquidnight via photopin cc When Greg Brooks posted this on Facebook today, I was equal parts thankful and jealous. Greg''s one of the smartest people I know. And the following is good medicine for our industry. Since this blog, and his post, have been confused as the ranty screed of an angry old man/men, I asked Greg if we could repost it and he obliged.

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Praxis Makes Perfect

DECEMBER 6, 2013

The Aurora Borealis. One of these days, I'll get to see it in person. Angel Falls, Venezuela: The world's longest uninterrupted falls. Hard to reach, but worth the trek. My aircraft carrier was 3.5 football fields long; 3 carriers would fit end to end in this. The USS Dwight D. Eisenhower, CVN-69. My home for almost 5 years. First rule of flight: Never fly higher than you care to fall.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

DECEMBER 4, 2013

'Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Image: Kris Olin via Flickr, CC 2.0. Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit.

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Praxis Makes Perfect

DECEMBER 6, 2013

'In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a.

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Waxing UnLyrical

DECEMBER 2, 2013

'Can you believe it?! We’re baaack! Did you miss us? I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup. Now, once you got out of your Turkey Day coma (if you were in the U.S., that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend?

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