Sat.Jul 07, 2018 - Fri.Jul 13, 2018

article thumbnail

The IHOP Name Change: Crazy Smart, or Just Plain Crazy

Ronn Torossian

Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. IHOP responded to that problem by changing their name for a short while to “IHOb” Initially, the business known for its pancakes simply changed their name without telling people why they were making the transformation

Blogging 135
article thumbnail

The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use.

Ethics 247
article thumbnail

The Thai Cave Rescue And The Power Of Storytelling

ImPRessions - Crenshaw Communications

Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves. Why was the plight of the stranded Thai boys so compelling? As many noted, there are children in danger everywhere, from Syria to Syracuse.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Etiquette for Connecting with Media Outlets

Ronn Torossian

You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media. Accept They Have Deadlines.

Media 247

More Trending

article thumbnail

Use Your Class to Get a Job in Social Media

Deirdre Breakenridge

A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment. However, after graduating, I noticed that many students around me did not have that luxury and it made the transition into the workforce more difficult.

article thumbnail

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens next is arguably more important than what came before. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

Report 136
article thumbnail

3 Facebook Ad Statistics to Take Note Of

ReimaginePR

Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading. You may, for example, be attracting thousands of video views for a low cost per click, but if a tiny fraction of those are leading to conversions, your ad campaign may not be as successful as it seems.

Facebook 136
article thumbnail

How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say

Prowly

There are three possible scenarios when a crisis communication occurs: you are guilty, not guilty at all, you don’t have the slightest idea what is going on. Here’s a brief description of what your crisis communication should include in each of these three situations. The post How to Say You’re Sorry, When to Say You’re Not, and What to Do if You Really Don’t Know What to Say appeared first on Prowly Magazine.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

PRSA strikes back: Org chair addresses reform turmoil in new exclusive

Agility PR Solutions

The Public Relations Society of America is under attack—a small band of rebel members has broken loose from the usually tight-knit org and launched an aggressive ethics-reform initiative, and the industry’s leading trade association suddenly finds itself the target of an increasingly bitter public campaign. The effort took an ugly turn in recent weeks as […].

Ethics 110
article thumbnail

Three Ways to Integrate Audio into a Marketing Strategy

Ronn Torossian

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. Companies simply need to discover the best way to get their voices heard.

article thumbnail

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO. I sent it off and waited patiently. No response. A day later his story runs without a mention or a quote from the executive.

article thumbnail

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. It’s an acronym for Rich Site Summary or Really Simple syndication and was created as a means of distributing content.

Web 68
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

PRSA tension escalates as Wells Fargo comms execs attack reform leaders

Agility PR Solutions

In the wake of a fractious reforms-proposal initiative by PRSA members Susan Hart and Mary Beth West, new developments find previous national org chairs—both employed in comms positions by long-embattled bank Wells Fargo—are now themselves under fire for PRSA Code of Ethics infractions over a MyPRSA online discussion board letter discrediting and marginalizing Hart and […].

Banking 115
article thumbnail

Brand Russia wins the World Cup

Steve Barrett on PR

Fears about holding the biggest global sporting event in a country seen as cold, unfriendly, and austere were ultimately proved unfounded and a festival of football and friendship emerged from the brand misconceptions.

Brand 64
article thumbnail

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

Brand 74
article thumbnail

NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

NGINX, Inc., the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. Firefly will work in partnership with PAN Communications in the US and PR Deadlines in Australia to cover NGINX’s priority regions.

Groups 69
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today? These are the names and phrases you can expect to hear a lot more in the future—Ok Google (Google’s Home Assistant), Alexa (Amazon’s AI assistant), and Siri (Apple’s […]. The post Why voice search is set to take over the world in 2018 appeared first on Agility PR Solutions.

Google 111
article thumbnail

Phil Mickelson and Tiger Woods Teach the World a Little About PR Strategy

Critical Mention

After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition. In other words, floating the idea to the public had the desired effect—excitement.

article thumbnail

Harry Kane: The England striker could earn as much as £100m if England win the World Cup, but he will never be as marketable as David Beckham

Mark My Words

The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia. HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than David Beckham, according to a top PR guru.

Sports 60
article thumbnail

Wiltshire Council on Novichok crisis response

Stephen Waddington

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a former Russian military intelligence officer who acted as a double agent for the UK's intelligence services.

Crisis 60
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. brands are lacking a CX leader for […].

Brand 102
article thumbnail

Why don’t companies invest in training their PR and social employees?

Communications Conversations

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. The article talks about the issue from a 10,000-foot level, looking at the economy across industries. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

article thumbnail

How Wimbledon favourite Roger Federer’s sponsorship deals make him richer than the Queen and Kim Kardashian

Mark My Words

Worth £23million a year, Federer’s latest contract is the most valuable sports ­sponsorship deal in the world. PR guru Mark Borkowski says: “When this man loses there’s no ­tantrums. He is incredibly warm to people when they beat him. He’s the sort of perfect package.”. He is the ultimate pro. He’s always delivered and at the height of his career he was winning everything in front of him.

Sports 60
article thumbnail

AI sandbox for CIPR Northern Conference

Stephen Waddington

This is a list of applications, tools and projects shared in a workshop at a CIPR Northern Conference. Examples of tools in PR practice AI journalism - search This story was generated by Automated Insights on Google News.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Why brands need to pay attention to Millennials’ CSR ideals now

Agility PR Solutions

ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them. New research reveals a stern warning for companies to keep an extra-sensitive eye on their Millennial customers as the Great Wealth Transfer—considered the greatest transfer of wealth in history—looms in the near future. […].

Brand 94
article thumbnail

PressPage Product Update Q2 2018

Presspage

Cases. Case templates: To better manage the Cases, you can now flag a case that is a template when you create a new case or by updating it in the ‘Case Information’ section. Multiple Safenames: You can add multiple URL identifiers (safenames) to releases. This means that a release can be found via multiple URLs. This is especially useful if a spelling mistake was found after a case has been shared across Social channels, as well as for creating short SEO optimized urls.

SEO 60
article thumbnail

Looking at the emotion of the customer

Mark My Words

Thanks to Lauren McMenemy below is my contribution to her article for Skyword. “Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?” I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re looking at it as a brand manager, an SEO specialist, a PR manager, a content writer, or any number of other roles found in the modern marketing organization.

SEO 60