Sat.Dec 19, 2015 - Fri.Dec 25, 2015

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How A Press Release Is Like A Selfie

Onclusive

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether or not Pitch A is a story with depth, nuance, and appeal. Would an editor […].

Pitching 207
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Make #Leadership a Priority in 2016

Deirdre Breakenridge

Early on in my career, I remember being asked if anyone can be a leader. “Yes,” was my immediate response, knowing that you have to cultivate the right skills. Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training.

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Choose Your Own Adventure: The Successful PR Professional

Cision

Your career is never a straight line. It ’ s a “Choose Your Own Adventure” book with ups, downs and multiple forks in the road. That ’ s alright. You don ’ t have to have it all together. DJ Khaled doesn ’ t and all he does is win. Make it simple. Every day you should ask yourself one thing: Did I move myself forward? You ’ re in PR. Your network is everything.

Corporate 184
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Leveraging 4 Key Types of PR Data

The Proactive Report

Guest post by Leta Soza AirPR. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging.

Data 160
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Pay as you can restaurant thriving

Ronn Torossian

Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have a certain number you need to hit, on average, per table per meal, to stay profitable … and to keep your servers happy.

More Trending

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5 Steps Towards Influencer Marketing

Cision

Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program in place to help sway purchasing decisions through social media. Influencers aid brands in building customer satisfaction and loyalty, expanding reach by targeting new audiences and building credibility on social media.

Marketing 156
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Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here you’ll find back-to-basics press release pointers, quote-crafting best practices, and more.

Writing 117
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Digital PR Challenges in 2016

The Proactive Report

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it’s not the lack of budget that’s the main concern for brands – it’s producing the right content consistently and figuring out what’s working.

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“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Rock the Status Quo

It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!! If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Don’t worry – if the price goes down before the mail date due to a launch promotion, you’ll get the book for the lower price.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Want More Fans? See 3 Brands’ Secrets

Cision

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones.

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Ditch the Press Release if You’re Going for Audience Engagement

Shift Communications

When you think about a press release, what comes to mind? Corporate jargon and unexciting news? Us, too. Many PR practitioners as of late have shied away from the release, opting instead for a more tailored and engaging approach – both for the client’s target audience (the customers) and for the media. For some clients, however, the release has been seen as a tried and true method for delivering news and generating coverage.

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Our Favorite Holiday Memories!

The Stalwart Blog

We thought we'd share some of our favorite Holiday memories with you in this short video. In lieu of cards, we're making a donation to Operation Homefront. Thanks for making this a great year!

Video 89
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The Best Business Storytelling Posts of the Year (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. There’s no question that 2016 delivered plenty of fodder for storytelling. Thursday’s post included half of the list capturing the top posts from this year. Here’s the rest of the list. 6. Five Storytelling Techniques to Give Business Communications Storytelling is the new “black” when it comes to business communications.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 Gifts Managing Your Own PR Provides

Cision

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. But what about the gifts you give yourself? Simply putting in hard work toward something always reaps benefits, and public relations is no exception. You’ve taken the more challenging road when it comes to managing your own public relations.

Employee 131
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An Analytics Christmas Carol

Shift Communications

Are your website numbers turning into a real Ebenezer Scrooge? Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. The Ghost of Christmas Past showed Scrooge how things used to be long ago. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same.

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5 reasons why awards are important in PR

Prakkypedia

PR consultants often encourage their clients to enter awards. Why is this? Awards are a valuable recognition of your abilities and achievements – but also a great promotional tool. Award programs may: Provide case studies and inspiring stories to others. Act as a testimonial or endorsement piece for re-use in your marketing channels. Position you as a leader and contributor within your industry.

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16 Visuals That Added Oomph to the Narrative

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m a big believer in visual storytelling. This can be a tough one for PR professionals who come from the world of words. Yet, between assignments overlapping into owned media and the increasing use of mobile devices to access content, visual storytelling takes on greater importance.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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10 New Facebook Features for 2016

Cision

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not. The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016.

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How to Find a 10x Marketer, Part 2: Intangibles

Shift Communications

In part one of this series , we covered the concept of a 10x Marketer and why you need one. Now, what qualities and skills really make a 10x Marketer? It would be easy to list out the skills that you would find on a typical job description, but it’s not enough to look for someone with digital marketing experience. A 10x Marketer should posses more of the intangible things.

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Monday Roundup: #WUL Over the Years

Waxing UnLyrical

Can you believe WUL will turn 7 – SEVEN! – next year? Where did the time go and how did my baby get all growed up? I start feeling nostalgic this time of year. And the other day, I was reminiscing about some of my favorite posts over the years. Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years.

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Firefly’s top PR agency moments in 2015

PR in High Definition

As we end up saying time and time again, this year has flown by. Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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4 Tips to Ace Your Next Marketing Agency Job Interview

PR 20/20

Does the thought of a job interview make you squirm, as if you are about to face the Spanish Inquisition? It doesn’t have to be that way. In my experiences (as both an interviewee and interviewer), I’ve learned that the right amount of preparation and a little know-how can take you far. Below are some basic tips to ace your next interview and land the marketing job of your dreams.

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Give Your Business a Boost — Take a Break!

Solo PR Pro

As solopreneurs, gritty determination and a steadfast dedication to our work are typically key factors in our success. However, it’s important to keep in mind that this nose-to-the-grindstone attitude can also be our downfall if left unchecked. This holiday season, giving yourself permission to have some downtime and recuperate – whether by going on a vacation or carving out a much needed break – will actually help you accomplish more in the long run.

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A Rosie the Riveter Holiday Wish

Waxing UnLyrical

I was in New York a couple of weeks ago (love that city!). And during one of my meetings, which took place at a coffee shop (naturally), I was fascinated by the barista. You see, this is what she looked like. Where else, but in NYC, would you find a living, breathing, Rosie the Riveter? What a way to start the holiday season, I couldn’t help but think, as I took this photograph of her.

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PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections. One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett , who consistently joins the chat and contributes in wonderful ways with her knowledge. ( Check out her contributions to our most recent chat , with fabulous guest Ann Handley!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn. And while some of it is tactical, if it’s done in a vacuum it’s likely to fail.

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How to Brand Like Bernie Sanders

Cision

When was the last time your target audience heard your most important message? During Saturday night’s Democratic debate, which focused on national security, Senator Bernie Sanders’ voice cut through the fray as he controlled two critical conversations for his campaign: climate change and the economy. Here is how Sanders did it and what your brand can learn from it.

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PR Pro Showcase: Michelle Garrett

Rock the Status Quo

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections. One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett , who consistently joins the chat and contributes in wonderful ways with her knowledge. ( Check out her contributions to our most recent chat , with fabulous guest Ann Handley!

Pitching 100