Onclusive
MARCH 8, 2017
One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. From handy email add-ons for media relations to […].
Cision
MARCH 7, 2017
When pitching a story, reaching the right influencers can be challenging. Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. How do you make your message stand out when trying to launch a new product just in time for the holiday season? AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season.
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Deirdre Breakenridge
MARCH 8, 2017
Content gets your audience’s attention. Through content you communicate, engage people and start conversations with them. Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. On Wednesday, March 22 nd , at 8:30 p.m. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community.
Business Wire
MARCH 6, 2017
By Serena Ehrlich, Business Wire, Director of Social and Evolving Media What good is a news release if you can’t track the results? Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Tracking this inbound traffic is a great way to see if your website content is aligning with your news content, ensuring you are meeting your business goals.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
MARCH 6, 2017
Most companies hire PR agencies to help them get out positive news. But what happens when the juiciest stories about a business aren’t flattering? What, if anything, can a PR or corporate communications expert do to turn things around? Consider Uber’s rough ride of late. First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Today a far big
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
MARCH 5, 2017
Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.
Business Wire
MARCH 7, 2017
Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message.
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Why do we click on a catchy headline or keep reading past the lead sentences? When it happens, it’s because we want to know the rest of the story. PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story.
Stuart Bruce
MARCH 8, 2017
The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. The evidence in the figures show not enough PR practitioners are spending time on emerging PR skills that should now be a vital part of professional practice and that recruiters still don’t understand all
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Melissa Agnes
MARCH 6, 2017
The resource section of your crisis management plan is an important aspect of your crisis preparedness program. So what should you include within this section of your program, in order to provide your team with the most efficient and helpful advantages in the heat of the moment? I answer this question in this week’s #crisisready video. Take a look!
Communications Conversations
MARCH 9, 2017
A few weeks ago, I bought an Amazon Echo Dot. Complete impulse buy. If I remember correctly, we were at Best Buy to purchase something for my son. But, I walked out with an Echo Dot. A few weeks later, I hadn’t touched it. Until earlier this week, when I added it to my office environment. Really, I just wanted to experiment with it professionally.
Waxing UnLyrical
MARCH 8, 2017
Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Emma Hawes pointed me to Netflix’s tribute to women , which I personally found very compelling, and which is completely in line with … … today’s A Day Without A Woman campaig
Steve Barrett on PR
MARCH 10, 2017
The nature of leadership in enterprise is more important than it has ever been and two recent CEO examples illustrate this perfectly - Travis Kalanick at Uber and Oscar Munoz at United Airlines.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
MARCH 4, 2017
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Social networks are deluged with content – more than any user can possibly consume. The standard solution has been to implement algorithms to sift through the content and show you only the best stuff.
Communications Conversations
MARCH 7, 2017
Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. But, don’t forget, it is a sales tool. And, this year in particular, it’s a fear-based sales tool. It’s actually designed to scare the bejesus out of you.
PR News
MARCH 7, 2017
Please put down your smartphone for a moment (after reading this paragraph on your smartphone) and ask yourself if you’re addicted to your smartphone. You may try to weasel out of answering the question by arguing that constant use of a smartphone is a habit, like saying “to be honest” or “frankly” a lot, and… Continued.
Ishmael's Corner
MARCH 8, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Agency celebrates its 30th anniversary later this year. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
MARCH 7, 2017
Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* However, three-quarters (75%) of all respondents reported a bum
Presspage
MARCH 5, 2017
Waukesha County Technical College is nestled in the hills of Pewaukee providing students with more than 150 areas of study. The college prides itself in its state-of-the art technology that is fully integrated into all WCTC programs, allowing student learning to be on the cutting edge. For its online communication efforts, WCTC has revamped its newsroom with PressPage’s technology.
Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Using your trade show presence to get more exposure for your news can be a great move, but deciding exactly when to distribute your announcements can be challenging.
Stern + Associates
MARCH 7, 2017
The post 6 Ways To Share Your Story Without Relying On Media Relations appeared first on Stern Strategy Group.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Greenbanana PR
MARCH 8, 2017
International Women’s Day – March 8. A day. One day a year to celebrate women. To commemorate the ongoing struggle for women’s rights. For equality. This is not some new public relations idea. Women have been marching and demanding a voice for over a century. Making the world see them. Making men see them. The … Continue reading Women.
David PR Group
MARCH 9, 2017
The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. An online catastrophe gets widely shared, makes the news and has people talking — sometimes laughing.
Solo PR Pro
MARCH 9, 2017
On the first Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 8, 2017 we weighed in with opinions and insight on the following topics of interest: It’s International Women’s Day, do you see disparity between genders as a solo?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ImPRessions - Crenshaw Communications
MARCH 10, 2017
For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Here’s what we recommend to maximize the impact of your posts.
Shift Communications
MARCH 10, 2017
Picking and working with a PR firm is a big deal—and a big investment. If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. The success of the partnership that’s about to begin is predicated on how much investment you’re willing to put into the relationship after you’ve said “you’re hired.”.
The Hoffman Agency
MARCH 10, 2017
By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that. In fact, most B2B companies are guilty of subscribing to that school of thought.
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