Onclusive
JUNE 1, 2016
I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […].
Cision
JUNE 1, 2016
If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. At the very least, you annoy your loved one. But you could also miss out on something important or cause bigger issues down the road. That’s the danger of not listening on social media to what’s being said about your brand. Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse.
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ImPRessions - Crenshaw Communications
MAY 31, 2016
It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get.
Ronn Torossian
MAY 31, 2016
According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ReimaginePR
MAY 30, 2016
Videos have the power to grab your audience’s attention and establish an emotional connection. While your viewers listen to what you say and how you get your points across, they’ll feel as if they know you; like they’re standing right in front of you in person. “Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 31, 2016
Because writing is such an integral part of public relations , those in the field often make terrific bloggers. But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Take a look at the tips below and see if you can’t take your blog to the next level.
Marketwired
JUNE 2, 2016
[By Lisa Davis}. Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. Marketwired was fortunate to be there and we took advantage of the opportunity to meet up with some very interesting and engaging personalities to talk about the ro
Stuart Bruce
MAY 29, 2016
I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth
Cision
MAY 31, 2016
Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a day-to-day basis. Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers. However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
JUNE 2, 2016
The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions to help uncover things you can learn about PR from your competitors.
PRSay
JUNE 1, 2016
Half of the public relations practitioners who responded to a national survey on career advancement of professionals in communication fields (49%) said they had encountered barriers to moving up in their careers, citing lack of confidence, lack of encouragement, lack of mentorship, ageism and/or office politics as the reason. PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey con
Ishmael's Corner
MAY 31, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” A voice with James Earl Jones-like command delivers a narration that sets the stage for the movie and what proved to be Zooey Deschanel’s coming out.more.
Cision
JUNE 2, 2016
Your audience receives hundreds of messages every day, but they only take note of a few. Are your brand’s messages getting ignored? Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the ne
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
MAY 31, 2016
Last week, I saw the following post from Augie Ray, research director at Gartner, in my LinkedIn feed. I wasn’t surprised to see this kind of post from Augie. He’s railed against LinkedIn before. But, this time, he put a finer point to his frustration by calling out specific items he believes have led/are leading to LinkedIn’s demise.
Waxing UnLyrical
JUNE 1, 2016
Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary.
Beyond PR
JUNE 1, 2016
What does it take to be a champion? After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing t
Cision
JUNE 3, 2016
What happens when you combine the speed of Indy with the power of Cision? Real-time social media coverage of the 100th running of the Indianapolis 500. We covered the full scope of the Memorial Day weekend event using our Cision Visible Intelligence and Cision PR Edition software. First we started off our monitoring with a classic battle of the brands: Honda vs.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
JUNE 3, 2016
In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the job as a “step back”. As a way to get a better handle on my career, and survive those early years with my kids (young parents—you’ll relate). But, one thing I found fascinating about this health care company and its marketing/communications function was this: Most people did seem to see any reason to network beyond its four walls.
The Stalwart Blog
MAY 31, 2016
One of our clients recently attended the Annual National Restaurant Association (NRA) Show in Chicago. Prior to every event, I not only worked to obtain the media list in an effort to make outreach efforts to press attending the event to organize interviews, but I also aimed to capture all relevant hashtags to ensure we’re including the appropriate content in our social media posts.
Beyond PR
JUNE 3, 2016
It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. And because IR and PR often don’t have the same specific objectives or report to the same supervisors, it’s not uncommon for each team to work independently with little to no collaboration.
Cision
JUNE 3, 2016
Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact on a qualitative or quantitative level? Social media is more than an array of communication platforms. It’s a tool that helps stakeholders understand their customers, generate leads and track their brand’s pulse. In order to gain that knowledge and shape future campaigns, measurement is key.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Public Relations Sydney
MAY 30, 2016
There are so many amazing startups in Australia right now, the scene is absolutely buzzing. So why are the real success stories so few? It’s because we just haven’t heard about them. It’s no longer ‘build the business and they will come’. You have to get out there, tell everyone who you are and what […]. The post The top 5 PR mistakes startups make appeared first on Public Relations Sydney.
MaccaPR
JUNE 1, 2016
If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.
Beyond PR
MAY 31, 2016
Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at The Baltimore Sun’s first African-American managing editor, Architectural Digest’s new editor-in-chief, and a Q&A with Global News Toronto Co-Anchor Farah Nasser.
Cision
MAY 31, 2016
For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? Beth Kurth, vice president of investor relations at LaVoieHealthScience, says authentic communication is the key to effectively building a relationship with patients. In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR in High Definition
MAY 31, 2016
Whether you want to be James Bond or be a Bond ‘love interest’, it seems we marketeers could all pick up a tip or two from the 007 agent and the way he operates. Spying (legally) has never been so hot. How does this relate to PR and communications? In true 007 style, we’re all […]. The post The Spy Who Helped Me – The tool to create more strategic PR campaigns appeared first on Firefly Communications.
Steve Barrett on PR
JUNE 3, 2016
A roundup of PRWeek at Cannes and nine top tips for getting the best out of the annual festival of creativity.
Stern + Associates
JUNE 3, 2016
Thought leadership content is critical to establishing the affinity, authenticity and trust marketers desire for their brands' relationships with customers. The post 6 Golden Rules of Thought Leadership Content appeared first on Stern Strategy Group.
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