Cision
OCTOBER 10, 2016
When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ).
Deirdre Breakenridge
OCTOBER 10, 2016
Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.
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Onclusive
OCTOBER 12, 2016
I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
OCTOBER 12, 2016
Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates. Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump. In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. 11 – Oct. 10, 2016), Cision has found that Donald Trump’s supporters share 657% more posts than supporters of Hillary Clinton.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2016
When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious reason was timing.
Shift Communications
OCTOBER 11, 2016
What occurs a thousand times a day but is rarely noticed? The answer: public relations professionals publish a press release. SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases. What we found amazed (but didn’t surprise) us: Last month, for the first time in almost 3 years, PR professionals cranked out an average of 1,092 press releases per day.
Cision
OCTOBER 14, 2016
After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Harvey’s career started in the U.S. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England.
Melissa Agnes
OCTOBER 13, 2016
I was recently asked what the first step in successful crisis management is, and I thought what a great question! Over the years, I’ve heard different answers to this question. Some people say “get the plan out!”, while others say “activate the crisis team” But in my experience, both of these answers just don’t go far enough.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
OCTOBER 13, 2016
Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth.
Ishmael's Corner
OCTOBER 10, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.
Cision
OCTOBER 11, 2016
Influencer marketing continues to see enormous effectiveness with audiences. In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals.
Shift Communications
OCTOBER 14, 2016
The close of the year is quickly approaching. With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
OCTOBER 13, 2016
People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on its head.
PRSay
OCTOBER 12, 2016
*This article was provided by Cision , a PRSA partner. The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers.
Cision
OCTOBER 14, 2016
You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified campaigns back from the dead. 1.
Shift Communications
OCTOBER 12, 2016
Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Here are some things to keep in mind when developing a customer-first PR program: Clearly Understand and Define Goals.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Steve Barrett on PR
OCTOBER 14, 2016
The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.
PRSay
OCTOBER 14, 2016
Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. The following is a guest post previewing her session.*. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR hous
Cision
OCTOBER 13, 2016
When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment. In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?” If this is your situation…that’s OK! The point of this blog is to give you a high-level insider’s view.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Ishmael's Corner
OCTOBER 12, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand.
PRSay
OCTOBER 12, 2016
For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.
Cision
OCTOBER 13, 2016
Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012. Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent ne
Sword and the Script
OCTOBER 11, 2016
Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. This also includes some important commentary based on my experience or observations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
OCTOBER 11, 2016
I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you might be asking, too: Which social data do you trust? Because, you most likely have multiple sources. For example, any socially active company will most likely have the following data sources: Facebook Insights (including ad metrics).
PR News
OCTOBER 10, 2016
You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night. During cocktails I overhear two of your guests talking about the head of… Continued. The post Be Careful Around Those Microphones and Cameras appeared first on PR News Blog.
ISEBOX
OCTOBER 13, 2016
August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. In her “OMG Have you heard about this” post, Kim talked about how she got great results and BOOM: FDA Warning Letter.
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