Sat.Oct 08, 2016 - Fri.Oct 14, 2016

article thumbnail

How to Find Trending Topics Like an Expert

Cision

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. There are ancillary tools to find “trends,” and there are trending tools on sites like Facebook (whose primary limitation in this regard is that people don’t search or discuss topical events as they do on Google or Twitter ).

Trends 276
article thumbnail

Book Review: A Roadmap for Teaching Social Media

Deirdre Breakenridge

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Drive PR Decisions with Data

Onclusive

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.

Data 246
article thumbnail

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional.

Video 213
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Harvey’s career started in the U.S. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England.

Pitching 226

More Trending

article thumbnail

Press Releases Don’t Work

Shift Communications

What occurs a thousand times a day but is rarely noticed? The answer: public relations professionals publish a press release. SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases. What we found amazed (but didn’t surprise) us: Last month, for the first time in almost 3 years, PR professionals cranked out an average of 1,092 press releases per day.

SEO 179
article thumbnail

The First Step in Successful Crisis Management

Melissa Agnes

I was recently asked what the first step in successful crisis management is, and I thought what a great question! Over the years, I’ve heard different answers to this question. Some people say “get the plan out!”, while others say “activate the crisis team” But in my experience, both of these answers just don’t go far enough.

article thumbnail

Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

Influencer marketing continues to see enormous effectiveness with audiences. In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals.

Marketing 226
article thumbnail

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth.

Viral 150
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Untold History of the News Release (Infographic)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.

article thumbnail

3 Key Trends Influencing the Future of Communications

PRSay

*This article was provided by Cision , a PRSA partner. The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers.

article thumbnail

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Cision

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified campaigns back from the dead. 1.

Marketing 218
article thumbnail

Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Here are some things to keep in mind when developing a customer-first PR program: Clearly Understand and Define Goals.

Publicity 116
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

PR's value proposition is now undeniable

Steve Barrett on PR

The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.

article thumbnail

Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. The following is a guest post previewing her session.*. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR hous

article thumbnail

Behind the Headlines With Travis Bullard

Cision

When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment. In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication.

Crisis 217
article thumbnail

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?” If this is your situation…that’s OK! The point of this blog is to give you a high-level insider’s view.

B2B 113
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Never Good For Branding (or customer use) When Your Product Unpredictably Bursts into Flames

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand.

Brand 105
article thumbnail

Which social data do you trust?

Communications Conversations

I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you might be asking, too: Which social data do you trust? Because, you most likely have multiple sources. For example, any socially active company will most likely have the following data sources: Facebook Insights (including ad metrics).

Data 95
article thumbnail

5 Political Podcasts to Follow This Election Season

Cision

Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012. Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent ne

Policies 194
article thumbnail

What PR can Learn from Email Marketing [UML]

Sword and the Script

As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing ; Email was one of the first marketing technologies to be integrated with social media or shared media ; Email remains a staple of demand generation – list rentals and sponsored emails for example – across paid media ; and.

Marketing 114
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Be Careful Around Those Microphones and Cameras

PR News

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night. During cocktails I overhear two of your guests talking about the head of… Continued. The post Be Careful Around Those Microphones and Cameras appeared first on PR News Blog.

article thumbnail

How the FDA is Keeping Up with the Kardashians

ISEBOX

August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. In her “OMG Have you heard about this” post, Kim talked about how she got great results and BOOM: FDA Warning Letter.

article thumbnail

Most Underrated Food City in the U.S.? Condé Nast says Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. One of the perks of traveling to conventions is the opportunity to venture out into a new city and sample the best that the local culinary scene has to offer. This October 23-25, the International Conference heads to Indianapolis, and we are in luck. Condé Nast Traveler just claimed Indy “the most underrated food city in the U.S.,” naming this year’s host city to its list of Best Places to Visit This Summer, alongs

Hotels 95
article thumbnail

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion. Don’t risk squandering those efforts by making a common marketing mistake. These five obstacles could prevent your small business from reaching its full potential.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand.

article thumbnail

The Well Written Press Release #8: Write Multiple Versions

ISEBOX

Read Time: 2 minutes. Your core news that’s you’re about to release could be interesting to different people, for different reasons. The key is actually knowing that this is true. And when it’s true, pull out your Personas and write a version of the release for each persona. They Don’t Need To Vastly Differ. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to.

Writing 86
article thumbnail

Nike Takes a Stroll Down Memory Lane

The Stalwart Blog

We all love a good story, especially those that make us a feel a connection to the past. Smart brands know this. Whether it’s Pepsi bringing back retro sodas or Wendy’s asking us, “Where’s the Beef?” again , the past seems increasingly new again. Established brands are routinely injecting the magic of nostalgia into their marketing as way to tap into our emotions.