Onclusive
JUNE 22, 2016
A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].
Cision
JUNE 23, 2016
Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact. In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JUNE 23, 2016
Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working.
Polaris
JUNE 24, 2016
Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences. One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Steve Barrett on PR
JUNE 20, 2016
As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JUNE 20, 2016
Sometimes what we do in public relations is so much fun — brainstorming creative messaging or activities or gimmicks to catch the eye of our stakeholders and convey information we are sure they want and need! Give us a problem or opportunity and we will dive right into activities and tactics that are sure to work. Or are they? In fact, this “ fun” part should be one of the last steps in a planning process if we want to be successful.
Shift Communications
JUNE 24, 2016
Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations.
Stuart Bruce
JUNE 24, 2016
The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. However, as the dust settles on this bombshell it will become clearer what the direct impact of Brexit will be on businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of mom
Cision
JUNE 22, 2016
When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update after promotional update, it’s important to share different types of shares so you appeal to a wide range of people with various interests. Here are the best types of social media shares to add to your mix. 1. The Useful Content Share.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
JUNE 20, 2016
Early indications from marketing services holding company group financial reports for 2015 suggest a mixed year for PR agencies - PRWeek is tracking down the essential knowledge you need to plan your 2016 strategy.
ISEBOX
JUNE 20, 2016
It came, it went, and you missed it (or it was so awesome you’re watching it again). But never fear, the recording of the webinar, 5 Things Journalists Hate About Your Newsroom is right here. What did we cover? What goes on in a journalist’s mind throughout their work day? The Actual 5 Things Journalists Hate About Your Newsroom. How to fix those said 5 things.
The Stalwart Blog
JUNE 23, 2016
This week, LeBron James and the Cleveland Cavaliers won the NBA Championship in dramatic fashion, defeating the Golden State Warriors in seven games. Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . While “bandwagon” fans — those that support the most successful team and/or player of the moment — are nothing new in sports, it was surprising to see so many brands rush into the Cavaliers/LeBr
Cision
JUNE 22, 2016
If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
JUNE 20, 2016
The 2016 PRWeek Awards were handed out last night in a fantastic evening that underlined the quality, depth, and scope of an industry that is really demonstrating its effectiveness to companies and organizations of all types.
Communications Conversations
JUNE 23, 2016
For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the Twin Cities area) who block employees from accessing social media sites at work. Heck, I’ve had clients on the marketing side who had to get special exemptions to visit YouTube and Facebook during the day.
Reputation Us
JUNE 21, 2016
A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind. Who knew this word could pose a grammatical controversy, since talking about “degrees of uniqueness” has been a trend for a while.
Cision
JUNE 21, 2016
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best job opportunity can pop up at any time. Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Steve Barrett on PR
JUNE 20, 2016
This Tuesday's global celebration of women and call for gender equality is a stark reminder that affirmative action is required to make genuine changes to the marketing and communications industries.
Communications Conversations
JUNE 21, 2016
Last Sunday, I read an op-ed in the Minneapolis Star Tribune from a teacher in Minneapolis about the derisive force smartphones have become for our children. As a parent to 8- and 11-year-old children, I can see it coming. If we didn’t put paramaters on screen time for our kids, they would be glued to those things 24/7. Heck, some of my 8-year-old’s friends already have full-time devices.
Beyond PR
JUNE 22, 2016
If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “ 2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t.
Cision
JUNE 20, 2016
With a multitude of channels to publish and spread your messages on, why is it so hard to reach and impact your audience? Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. The message is clear: if you want your campaigns to have an impact, you need to connect with influencers.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
JUNE 20, 2016
Porter Novelli's well-regarded global CEO Karen van Bergen has landed a new gig as CEO of Omnicom's Public Relations Group. One of her main tasks will be to unblock the network's hierarchy and decision-making chain.
Mark My Words
JUNE 18, 2016
“Lost for words”. This was how so many of us reacted to the senseless, brutal murder to MP Jo Cox. After a frenzied week of last ditch campaigning for the upcoming referendum the tragic event in Birstall has catapulted everything into miserable perspective. Only on Wednesday the Dumbish Armada was descending down the Thames. Even by the low standards of the tat that gets floated down our noxious waterway this was an eyesore.
Beyond PR
JUNE 23, 2016
The popularity of online video personalities is on the rise. Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Stafford, who is originally from the South East of Ireland and studied at the world-renowned Ballymaloe cookery school in County Cork, is the host of the web show Bigger Bolder Baking.
Cision
JUNE 23, 2016
It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Steve Barrett on PR
JUNE 20, 2016
Twitter has become an essential part of the media and communications landscape since it launched a decade ago - but it is still bedeviled with doubts about its long-term commercial sustainability as a business.
Stern + Associates
JUNE 22, 2016
Don’t think you need a reputation strategy? Think again. Here’s how to define your thought leadership image before others do it for you. The post Why Your Reputation Needs to Be a Strategy, Not an Afterthought appeared first on Stern Strategy Group.
Beyond PR
JUNE 20, 2016
Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at USA Today’s new interim editor-in-chief, Reuters’ new financial regulations editor, and a Q&A with Global News Toronto Co-Anchor Farah Nasser.
Expert insights. Personalized for you.
218 
Let's personalize your content