Sat.Oct 15, 2016 - Fri.Oct 21, 2016

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Why ‘Ghosting’ Is the Scariest PR Faux Pas

Onclusive

Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […].

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Trust: A Communicator’s Lifeline

Cision

Trust is that five letter word that is hard to build and easy to lose. On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 m

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Airlines adding “fire containment” bags

Ronn Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one. After a slew of headlines about exploding cell phones, mobile device owners – which is pretty much anyone these days – are all wondering if they will … READ

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Public Relations Situation: Tips For Wrangling Reporters

ImPRessions - Crenshaw Communications

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. In so doing, we can impart some words of wisdom that may help you avoid or manage your own PR “situation.” Media relations is the bread and butter of most PR agencies, and therefore cultivating and managing journalist contacts is key.

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Tech Tool that Makes Digital PR a Breeze

The Proactive Report

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable too.

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Marketing and PR Innovation: The 80/20 Rule

Shift Communications

Public Relations and Marketing are fast paced industries. I have days (weeks, really) where it’s non-stop from the moment I open my eyes in the morning all the way through to closing them again at night. Days fly by and I have to ask myself, “did I accomplish anything?” I’ve been asking myself that question a lot lately. Serendipitously, I was able to find time and have a few moments to brainstorm with some coworkers and in those few minutes we were able to come up with some pretty good stuff.

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The Talking Points #39between35and49

Communications Conversations

The Business Journal has its long-time 40 Under 40 “competition.” Adfed2 has its 32 Under 32. And now, Pollen has its 50 Over 50. As usual, the Gen Xers are COMPLETELY over-looked. Figures, too. We’ve been overlooked for years. And yeah, I’m going to play the victim card. And yeah, I’m going to complain about it. And yeah, it’s a little tongue-in-cheek.

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How to Come Up With Sound Bites for an Interview

Cision

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. What should you say? What will people remember? Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. Good Luck!

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PRSA Hoosier Chapter Excited to Welcome 2016 ICON Attendees

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. When I learned that Indianapolis would be the site of the 2016 PRSA International Conference, I considered turning down the role of 2015 Hoosier Chapter president-elect/2016 Hoosier Chapter president. The thought of taking on host chapter responsibilities in addition to managing a chapter of 350+ members was both daunting and, at times, terrifying.

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Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. The sleeve was long since gone, but otherwise, the book was in fine condition.

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Behind the Headlines With Steve Majors

Cision

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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9 Great Ideas from Award-Winning Communicators

PR News

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued. The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog.

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Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

It’s been said and proven time and time again – the best way to handle a crisis is through proactive preparation, not reactive answers. And while preventing a brand damaging event can’t always be avoided, the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Think of it like Jon Taffer’s Bar Rescue Pressure Test – intimidating inquiries can cause you to cave, reveal cracks in your plan, and potentially

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If PR is Looking for News, Listen for Frothy Words

Sword and the Script

Words matter and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. He was a venture capitalist, a responsive client, and had a good sense for news.

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Hot Spots to Consider While In Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. As PR professionals, we love a good accolade and understand that third-party validation speaks volumes. This year’s International Convention host city is earning one after another. Travel + Leisure just named Indianapolis to their “America’s Favorite Cities” list. Condé Nast Traveler named Indy to its “Best Places to Visit This Summer” list alongside international bucket list destinations, claiming it “the most und

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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London calling from a creative world

Steve Barrett on PR

This week's PRWeek UK Awards provided a refreshing insight into a world that is certainly not dominated by the big global PR firms and that places a premium on creativity and punching above your weight.

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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

Read Time: 2 minutes. It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The FDA’s drug approvals track record indicates that many meds given the thumbs up are developed by competing companies … for the same condition, reallyclose in time. You’re playing beat the clock against the competition in an attempt to get your awesome multimedia content out the door first and win the race.

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Content We Love: Election Content to Earn Audiences’ Votes

Beyond PR

The next president of the United States will be announced in less than three weeks. From now until Election Day, voters have a decision to make. Whether you know who has your vote or you’re undecided, the final weeks leading up to November 8 can be overwhelming. “52 percent of American adults report that the 2016 election is a very or somewhat significant source of stress,” according to the American Psychological Association’s recent press release about The Stress in America survey.

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Restart Your Engines in Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis! Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

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How to Avoid the 5 Common Pitfalls in Communications Planning

Stern + Associates

A smart, strategic communications plan is critical for every B2B business. But not all plans work; they add little value to the organization, lack clear focus and direction, and simply. The post How to Avoid the 5 Common Pitfalls in Communications Planning appeared first on Stern Strategy Group.

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How to Win When Hosting a Twitter Contest

Beyond PR

Even with a large social media following, getting your audience to engage online is increasingly challenging. You cannot wait around for them to come to you. You need to take the first step and offer something of value. One of the most engaging tactics you can employ on Twitter is hosting a contest. It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience.

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3 Ways To Shift Your PR Measurement Mindset

Mindful Marketing

By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business. Use data to benchmark quality and identify patterns of success, so you can repeat what’s working and pivot from what isn’t.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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If My Suitcase Could Talk

Waxing UnLyrical

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged?

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Why Your Communications Plan Needs a Reality Check

Stern + Associates

Visionary concepts and grand ideas have their place, but above all else, your communications plan needs to be founded and grounded in the real world. The post Why Your Communications Plan Needs a Reality Check appeared first on Stern Strategy Group.

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Score Big at the PRSA 2016 International Conference

Beyond PR

The leaves are falling. Pumpkins are popping up in front yards. And Sunday Fundays have gone from summer brunch on the patio to tailgating at the stadium. Fall is here, and with it football. We’re now in week 7 of the NFL’s regular season, which means there’s still plenty of Sundays to celebrate. Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference.